Overview
Microsoft is at a defining moment as AI and Copilot reshape how people experience technology. The** Senior Brand Strategist - Microsoft Copilot **is a hands-on brand strategist responsible for leading and delivering brand strategy across defined Microsoft and Copilot initiatives, audiences, or product areas.
This role connects culture, consumers, and product through clear, insight-driven strategy, ensuring brand intent translates into real decisions across campaigns, product experiences, and go-to-market efforts. You will partner closely with Product Marketing, Integrated Marketing, Microsoft AI (MAI), Media, Engineering, Campaigns, Research, and Brand teams to drive clarity, alignment, and momentum.
The ideal candidate is a strong individual contributor who can independently lead complex workstreams, influence cross‑functional partners, and contribute to the quality and consistency of brand thinking across the organization.
Responsibilities
Brand & Portfolio Strategy
- Lead brand strategy for defined Microsoft and Copilot initiatives, audiences, or product areas
- Translate enterprise brand direction into actionable strategies that guide campaigns, launches, and experiences
- Partner closely with the GM of Brand Strategy to ensure high-level brand strategy and storytelling are reflected consistently in assigned workstreams
- Contribute to the evolution of Microsoft and Copilot brand thinking through insights, frameworks, and strategic points of view
Campaign & Go To Market Strategy
- Lead brand and campaign strategy development for specific go to market efforts
- Author strategic and creative briefs for internal teams and agency partners
- Guide teams in connecting human needs, product value propositions, and storytelling platforms
- Ensure brand strategy is carried through from early concept to in-market execution
Cross-Functional Partnership
- Serve as a trusted brand strategy partner to cross-functional teams within assigned scope
- Collaborate with Research & Insights to ground strategy in data, segmentation, and audience understanding
- Influence product and go to market decisions by bringing a strong, clear brand point of view to the table
Measurement & Brand Stewardship
- Use brand performance, perception, and testing data to evaluate and refine strategy
- Identify opportunities to strengthen brand clarity and consistency across touchpoints
- Act as a steward of the Microsoft and Copilot brands within owned initiatives, ensuring quality and alignment in execution
What Success Looks Like
- Brand strategy is clear, actionable, and adopted by partner teams within owned scope
- Campaigns and go to market efforts reflect strong brand intent and strategic rigor
- Cross-functional partners trust Brand Strategy as a valuable thought partner, not just a service function
- Brand impact is visible through improved clarity, consistency, and performance signals
Qualifications
Required/minimum qualifications
- 6+ years’ work experience at a branding agency or with product marketing, brand building, and/or strategy development OR equivalent experience.
**Additional or preferred qualifications **
- Master’s degree in business, Marketing, Communications, or related field OR equivalent experience.
- 6+ years’ creative strategy experience, which could include brief writing and/or managing strategy on the corporate or agency side.
- 6+ years’ experience managing projects (e.g., internal stakeholder management, timelines, prioritization, road mapping).
Brand IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about **requesting accommodations.**