Senior Brand Writer

Armada Armada · Enterprise · Bellevue, Sunset Corporate, Headquarters +1 · Remote · S&M - Marketing

Senior Brand Writer for Armada, an AI infrastructure company, responsible for shaping the company's voice and translating complex technical concepts into compelling narratives for customers, partners, and prospects. This role requires exceptional writing skills, a deep understanding of brand identity, and the ability to collaborate across teams.

What you'd actually do

  1. Write razor-sharp headlines, taglines, and brand-level copy that define how Armada shows up in the world
  2. Develop long-form product narratives, web copy, and marketing collateral that translate complex edge computing and AI infrastructure into clear, compelling stories
  3. Shape the narrative of sales and investor decks
  4. Draft press releases, executive communications, and other earned media materials in support of Armada’s communications strategy
  5. Support social channels with original writing that maintains brand voice across formats

Skills

Required

  • 8+ years of copy writing experience in brand, marketing, editorial, or agency settings
  • Exceptional portfolio demonstrating range across headlines, long-form product copy, decks, and editorial writing
  • Sharp instinct for what to cut. You know when one word does the work of five
  • A clear point of view on what good writing is, paired with the humility to take feedback and make it better
  • An excellent listener who can absorb raw input from stakeholders and shape it into a story with a clear through-line
  • Range. You can shift registers when the brand or the moment calls for it. A product launch, a recruiting page, and a field deployment story should all read differently
  • Ability to work in a fast-paced environment and manage multiple writing projects simultaneously

Nice to have

  • Bachelor’s degree or equivalent experience in journalism, communications, or a related field
  • Experience on both sides of the table: time spent at an advertising or branding agency, paired with in-house work at a technology company
  • Experience writing for technical or deep-tech companies (infrastructure, defense, hardware, AI)
  • Experience collaborating directly with executives on speeches, op-eds, or thought leadership
  • Familiarity with using AI tools as a drafting and research aid, while maintaining a clear line between machine output and finished writing

What the JD emphasized

  • AI infrastructure
  • edge computing
  • AI infrastructure
  • AI infrastructure