Senior Business Analyst

Warner Bros Discovery Warner Bros Discovery · Media · New York, NY +1 · Technology

Senior Business Analyst for Converged Advertising at Warner Bros. Discovery. Responsible for gathering business requirements, executing product roadmaps for advertising platforms (planning, forecasting, yield optimization, reporting), and collaborating with Engineering, Data Science, and Client Engineering. Focuses on delivering scalable, cloud-native solutions that align with monetization priorities and advertiser outcomes.

What you'd actually do

  1. Manage business and functional requirements for one or more business solutions by facilitating stakeholder interviews and workshops; translating needs into user stories, use cases, and acceptance criteria; validating scope and assumptions; and maintaining traceability from requirements through delivery and UAT.
  2. Own and execute against feature roadmaps for converged planning, forecasting, and reporting systems, ensuring delivery aligns with monetization priorities, operational efficiency, and established product strategy.
  3. Collaborate with Engineering, Data Science, and Client Engineering to deliver scalable, API‑driven workflows supporting billions of monthly ad impressions across linear and digital platforms.
  4. Perform functional testing and document workflow and configuration changes related to system and process adjustments based on Proof-of- concept outcomes or business requirements.
  5. Translate advertiser, agency, and sales team needs into clear, actionable product requirements; ensure delivered features improve productivity and campaign performance for global sales and operations users. Provide a walk thorough of new functionality including both system functionality and region-specific recommended configuration and workflow.

Skills

Required

  • Bachelor's degree in Business, Computer Science, Engineering, or a related discipline
  • 5+ years of business analyst or product management experience
  • Familiarity with campaign management, forecasting, yield optimization, and converged linear + digital ad systems
  • Demonstrated ability to drive stakeholder workshops, gather user stories/use cases, acceptance criteria, scope/assumption validation, and requirements traceability through delivery/UAT
  • Demonstrated ability to deliver complex, enterprise-scale product features in partnership with engineering teams, with measurable user adoption and business impact
  • Experience gathering business needs and aligning product execution with revenue objectives, operational efficiency, and client outcomes

Nice to have

  • MBA or advanced technical certification

What the JD emphasized

  • business requirements
  • product capabilities
  • product strategy
  • revenue priorities
  • advertiser outcomes
  • stakeholder interviews
  • user stories
  • acceptance criteria
  • feature roadmaps
  • monetization priorities
  • operational efficiency
  • product strategy
  • Engineering
  • Data Science
  • Client Engineering
  • API-driven workflows
  • ad impressions
  • functional testing
  • Proof-of-concept outcomes
  • business requirements
  • advertiser
  • agency
  • sales team needs
  • product requirements
  • delivered features
  • productivity
  • campaign performance
  • sales and operations users
  • system functionality
  • region-specific recommended configuration
  • workflow
  • advertising technology
  • SaaS
  • enterprise platform
  • campaign management
  • forecasting
  • yield optimization
  • converged linear + digital ad systems
  • stakeholder workshops
  • user stories/use cases
  • acceptance criteria
  • scope/assumption validation
  • requirements traceability
  • delivery/UAT
  • enterprise-scale product features
  • engineering teams
  • measurable user adoption
  • business impact
  • business needs
  • product execution
  • revenue objectives
  • operational efficiency
  • client outcomes