Senior Business Data Scientist, Media Lab Marketing

Google Google · Big Tech · New York, NY +1

Senior Business Data Scientist role focused on marketing analytics, media strategy, and optimization using advanced analytics, experimentation, and modeling. The role involves data collection, analysis, developing recommendations, and driving implementation for marketing initiatives, with a focus on marketing mix models (MMMs) and audience segmentation.

What you'd actually do

  1. Provide support in media strategy, measurement and optimization that require expertise in advanced analytics work, with special focus on marketing mix models (MMMs).
  2. Partner with internal teams in advanced analytics work including experimentation, measurement and modeling.
  3. Identify patterns and behaviors that are effective predictors of performance and critical drivers for a successful media plan.
  4. Deliver customer-centric, data-driven approach, based on a people-based marketing strategy to build, segment, and test audiences for best business results.
  5. Develop evaluation frameworks for large-scale models, new metrics, and investigate anomalies. Frame and solve ambiguous problems by scoping technical priorities and innovating on statistical methods.

Skills

Required

  • analytics
  • Python
  • R
  • SQL
  • marketing analytics
  • media data

Nice to have

  • Bayesian approaches
  • modeling frameworks
  • automated analytics pipelines
  • audience segmentation
  • propensity modeling
  • experimental design
  • supervised/unsupervised machine learning
  • regression
  • classification
  • root cause analysis
  • statistical analysis

What the JD emphasized

  • advanced analytics
  • marketing analytics
  • media data
  • audience segmentation
  • propensity modeling
  • experimental design
  • supervised/unsupervised machine learning approaches