Senior Business Development Director (cpg)

The Trade Desk The Trade Desk · Media · New York, NY · Direct Sales

Senior Business Development Director for The Trade Desk, a global technology company and leading independent platform for digital advertising. The role focuses on managing strategic client relationships in the CPG category, developing advertising strategies, and driving revenue growth. It involves partnering with internal teams, providing thought leadership in media buying, and identifying opportunities to enhance client ad buying efficiency.

What you'd actually do

  1. Take ownership of representing some of our most strategic relationships with The Trade Desk’s largest clients in the CPG category.
  2. Develop and execute strategies to support clients’ advertising efforts, ensuring alignment with their overarching business goals and regulatory requirements.
  3. Own relationships with major advertising clients across various teams including programmatic, media & insights, and key stakeholders at the line of business level.
  4. Provide thought leadership in shaping the media buying strategies of our clients, by aligning The Trade Desk’s programmatic advertising technology with their marketing objectives.
  5. Partner closely with other client facing teams, including teammates on business development, client services, and technical account management, to deliver on client objectives.

Skills

Required

  • commercially savvy
  • strong seller
  • nurture key client relationships
  • drive net new revenue streams
  • delivering results
  • building relationships
  • collaborating with other teams
  • consultative seller
  • experience at a DSP, or other online advertising role
  • cultivating strong client relationships at brands and/or agencies
  • team player
  • strong communication and organization skills
  • strategic thinker
  • problem solver
  • owning a room
  • closing deals
  • working cross functionally with Legal, Product, Marketing, Inventory stakeholders
  • Experience working with/for a CPG client in the online advertising space

Nice to have

  • salesforce
  • CLM

What the JD emphasized

  • proven track record of delivering results
  • proven track record of exceeding revenue expectations