Job Posting Title:
Senior Business Manager, Key Accounts
Req ID:
10137175
Job Description:
PRINCIPAL RESPONSIBILITIES
Manage regional licensees:
Implement regional Category plan / strategy
Develop & execute appropriate local market category plans
Develop, implement and achieve yearly revenue budget for the category.
Ensure licensees have full understanding Disney’s business standards, directions and strategies. Manage licensees to achieve yearly targeted budget.
DETAILED DESCRIPTION OF ALL RESPONSIBILITIES
Strategic Management
- Implement regional category plan / strategy.
- Develop local market category plan in line with regional strategy & plan.
- Undertake market analysis to follow or proactive meet trends & regulations, monitor sub-categories and retail performance, and determine & develop Disney’s segment share.
- Determine category key drivers (franchise, products, price, and retail channel) for business to expand brand presence consistently with retailer needs.
- Contribute to regional discussion of the category on behalf of the local market.
Category Management
- Develop, implement and achieve yearly revenue budget
- Identify & contract new licensees instrumental in the development of the category
- Identify product, franchises, and channel gaps and ensure that the plans in place to fill the gaps.
- Manager Contract Renewals based on category plan.
- Assist the establishment of efficient distribution services.
- Provide account management to top licensees for long term business development.
- Coordinate with Compliance Group to ensure licensees comply with Disney’s labor standards.
- Ensure licensees’ thorough understanding and compliance of Disney’s contract, terms and conditions.
- Identify and develop manufacturing centers of excellence (global and regional).
- Regularly communicate with Key licensees and conduct performance reviews (quarterly).
Retail Management
- Work with key retail account to manage Disney’s product range and presence at retail.
- Work with buyers from key retail accounts to develop business opportunities, managing product sourcing, mix / range, pricing and new programs specific to each retailer’s shopping profile.
- Act as communication link between Disney and licensees and retail buyers.
- Conduct retail accounts performance review and marketing update (quarterly).
- Identify signage and merchandising needs.
Creative Management
- Direct product development with Product Developer consistently with category plan and ongoing product quality improvement program.
- Administer and coordinate licensee’s product approvals with Product Developer.
Finance Management
- Responsible for the category budget & bottom line responsibility.
- Provide category forecast on quarterly basis (revenue grading).
- Responsible for collection past due accounts receivable.
Marketing Management
- Coordinate with Retail, Sales & Marketing team to support sales promotion, events and advertising in the local market.
- Work with Retail, Sales & Marketing Team to ensure better understanding of consumer profiles and market needs.
- Ensure appropriate licensees implement the Disney visual merchandising programs.
Information Systems
Maintain competency in business systems
Insight (Contract Admin. & Royalty reports)
INvision (Forecasting/Budgeting)
SAP (Travel expenses & Purchase Orders)
Job Posting Segment:
APAC - Brand Commercialization
Job Posting Primary Business:
Global (APAC GC/KR)
Primary Job Posting Category:
Retail Licensing
Employment Type:
Full time
Primary City, State, Region, Postal Code:
Shanghai, China
Alternate City, State, Region, Postal Code:
Date Posted:
2025-12-03