Senior Campaign Manager, Apac

Mixpanel Mixpanel · Data AI · Singapore · MKTG - Marketing

This role is for a Senior Campaign Manager in the APAC region for Mixpanel, a product intelligence and analytics platform. The role focuses on building pipeline and awareness through integrated marketing campaigns. It requires experience in B2B/SaaS marketing, strong project management, and collaboration skills. The company mentions using AI to understand how people use products, but this role is not directly involved in building or deploying AI/ML models.

What you'd actually do

  1. Build the strategy for campaigns in APAC, including campaign objectives, targeting, messaging/positioning, budget and timelines
  2. Collaborate closely with teammates within APAC and globally to execute campaign deliverables (e.g. content creation, paid media, on/offline events, direct mail)
  3. Actively partner with campaign managers globally to create the global campaign plan and strategy
  4. Localize campaigns to drive increased engagement in key markets
  5. Closely monitor performance metrics and proactively optimize programs and processes to deliver on pipeline goals

Skills

Required

  • B2B/SaaS marketing or the analytics space
  • communications
  • project management
  • execution skills
  • collaboration

Nice to have

  • covering all or part of APAC in past roles
  • high-growth start-up experience
  • paid media channels (Google, Facebook, LinkedIn, etc)
  • manage multiple projects at the same time in a fast-paced environment
  • marketing tech tools (ex., Hubspot, Salesforce, Clay, RollWorks, Qualified)