The opportunity Unity (NYSE: U) is dedicated to creating immersive and engaging experiences for developers, creators and players worldwide. Unity's Grow division helps mobile developers and publishers scale their games and apps through industry-leading user acquisition and monetization solutions.
We are looking for a strategic content marketer to join the Ads Content Marketing team. This team is responsible for producing the content that supports our go-to-market strategy across Unity's advertising and monetization products, including customer success stories, thought leadership, reports, and partnership content.
The role involves developing content strategies, owning and executing a continuous pipeline of high-quality content while working closely with cross-functional partners across product marketing, integrated marketing, sales, and creative.
What you'll be doing
- Define GTM campaign content strategy and deliverables, working cross-functionally across marketing.
- Own and deliver a rich pipeline of content that supports the GTM strategy across the customer journey. Content types include: case studies, customer stories, blog posts, ebooks, webinars, co-marketing materials, newsletters, reports, and presentations.
- Lead the customer stories and case studies end-to-end, inclusive of identifying story opportunities, managing approvals, and delivering content in the format that best serves the GTM.
- Collaborate closely with product marketing, sales, and integrated marketing teams to ensure content aligns with messaging, campaigns, and business priorities.
- Monitor and optimize content performance based on data, surfacing insights and recommendations to the team.
- Manage content through internal review and legal compliance processes, ensuring accuracy and adherence to brand and content standards.
What we're looking for
- Proven track record of producing high-quality B2B content marketing that drives engagement and supports business priorities, aligned with messaging and positioning strategy.
- Strong writing, editing, and storytelling skills with the ability to distill complex ad tech or performance marketing concepts into clear, compelling narratives for a range of audiences.
- Experience owning a content program, including stakeholder coordination and editorial judgment.
- Understanding of demand generation campaigns, experience creating content strategy in line with such campaigns, and executing at scale
- A self-starter mindset with the ability to identify content opportunities, manage competing priorities, and drive execution independently.
- Strong collaboration skills for working across product marketing, integrated marketing, creative, and sales teams.
- Comfortable with content management systems, SEO best practices, and analytics tools. Willing to learn and experiment with GEO tools to optimize content for AI-powered search.
- Comfort navigating internal review and approval processes, including legal compliance, with a detail-oriented approach.
- Experience with multi-channel content distribution and familiarity with content performance metrics.
- Resilient, organized, and adaptable in a fast-paced environment with evolving business priorities.
You might also have
- Experience in mobile advertising, ad tech, programmatic, or performance marketing.
- Familiarity with the mobile gaming ecosystem and its key players.
- Experience managing co-marketing or partner content programs.
Additional information
- Relocation support is not available for this position
- Work visa/immigration sponsorship is not available for this position
Benefits At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.
Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.
While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program
Life at Unity Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.
Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.
This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.
Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.
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*Note: Certain locations require a good faith disclosure of the base salary range for the role. The actual salary for the successful candidate may differ based on location, experience, and other job-related factors.
Gross pay salary
$106,000—$130,000 USD