Senior Content Marketing Specialist

Ripple Ripple · Fintech · Chicago, IL +1 · Marketing

This role focuses on creating marketing content for enterprise fintech solutions, targeting sophisticated financial services audiences. The specialist will write various content types, including campaign materials, thought leadership, solution pages, and case studies, translating complex product information into clear, business-value narratives. Collaboration with product marketing and demand generation teams is key, along with SEO optimization and maintaining brand voice consistency.

What you'd actually do

  1. Write multiple pieces of content per week across formats: multi-touch email campaigns, landing pages, long-form thought leadership, ebooks, solution guides, case studies and product launch materials.
  2. Develop SEO-optimized content including keyword-targeted solution pages, blog posts aligned to search intent, and on-page metadata.
  3. Translate complex product and technical documentation into clear, business-value narratives for C-level and practitioner audiences.
  4. Collaborate with product marketing managers to internalize positioning, messaging and campaign objectives before writing.
  5. Build and maintain customer proof content: case studies, quote libraries and success story assets for sales enablement.

Skills

Required

  • B2B SaaS content writing
  • Fintech/financial services/ERP/enterprise software marketing
  • SEO content strategy
  • AP Style
  • Content project management

Nice to have

  • Portfolio demonstrating range across campaign copy, long-form content, customer stories and technical product content.
  • Ability to manage 10-15 content projects simultaneously without sacrificing quality.
  • Comfort learning complex technical topics quickly and synthesizing source material into clear narratives with minimal hand-holding.

What the JD emphasized

  • 5+ years writing B2B SaaS content in fintech, financial services, ERP or enterprise software.
  • Demonstrated ability to write credibly for senior finance and accounting audiences, with an understanding of how enterprise buying decisions get made.
  • Experience with SEO content strategy: keyword research, on-page optimization and search intent mapping.