Senior Creative Strategist

Reddit Reddit · Consumer · New York, NY · Sales

This role focuses on developing creative strategies and ad concepts for clients, particularly in the QSR and CPG sectors, translating client value propositions into appealing content for Reddit users. The Senior Creative Strategist acts as a creative consultant and platform expert for advertiser sales teams, creating presentations, white papers, and workshops to support business goals.

What you'd actually do

  1. Build creative strategies, invent creative ad concepts and campaigns that balance the needs of our clients with the tastes of our audience.
  2. Write concept pitches, RFP responses and communications that embody Reddit's sensibilities with a focus on QSR and CPG business verticals.
  3. Help translate client value propositions into language and creative visuals that Redditors find appealing and actionable.
  4. Create deliverables in the form of narrative-driven presentations, white papers, and digital or IRL workshops that convey Reddit’s Business proposition creative success strategies in support of specific business goals.
  5. Act as a creative consultant and platform expert to Reddit's advertiser sales teams, with a concentration in QSR and CPG.

Skills

Required

  • Quantifiably optimize campaign performance
  • Develop and implement brand positioning strategies
  • Design and execute data-driven creative advertising campaigns
  • Analytical & Strategic translation of data
  • Agile Project Management
  • Content Optimization Guidance
  • Analyze KPIs to refine strategies
  • Digital Advertising Technologies