Senior Creative - Writer

Apple Apple · Big Tech · Shanghai, China · Corporate Functions

Apple is seeking a Senior Creative - Writer to join their WW Apple Retail Engagement, Marketing & Merchandising (REMM) team in Shanghai. This role focuses on creating content for digital platforms in China, turning concepts into realities, and exploring new technologies to enhance customer and team experiences. The ideal candidate will be a multi-skilled creative, writer, and creator with experience in social and brand content, storytelling, and video production.

What you'd actually do

  1. Stay connected to the business, the audience, and the Apple Retail culture.
  2. Respond to strategic and editorial goals with creative solutions
  3. Lead tone of voice, copy, & scripts across the team
  4. Develop ideas into prototypes, and deliver final work
  5. Absorb feedback, question assumptions, and articulate your point of view

Skills

Required

  • 8+ years of experience creating exceptional social & brand content
  • A portfolio demonstrating strong craft and clear examples of work
  • Remarkable storytelling abilities: You can translate complex concepts into clear, compelling narratives that resonate with customers, employees, and stakeholders
  • Demonstrated ability to translate high-level strategies into tangible experiences that enhance the brand, drive customer engagement, and empower our employees to be their best
  • A multi skilled video creative, writer, & super-user of Apple’s ecosystem
  • Have a deep understanding of creating and optimizing content for social media

Nice to have

  • A relentless focus on the user, ensuring that all design decisions are guided by a deep understanding of their needs, desires, and aspirations
  • A visionary mindset, with the ability to paint vivid and easily understood pictures. You can conceive, develop, and execute big ideas with attention to detail
  • A strong design aesthetic, reflected in your understanding of Apple's brand values and commitment to excellence