Senior Crm Operations Specialist - Ftc 8 Months

Warner Bros Discovery Warner Bros Discovery · Media · Budapest, Budapest, Hungary · Technology

This role is for a Senior CRM Operations Specialist responsible for executing marketing campaigns across email, push notifications, and in-app messaging for HBO Max and discovery+ in the EMEA region. The specialist will manage the end-to-end campaign process using platforms like Braze, focusing on user retention and engagement.

What you'd actually do

  1. Manage the end-to-end campaign operations process, from request intake to scheduling:
  2. Recommend best practice for audience segmentation and set up method to launch a successful marketing program or campaign
  3. Building ad-hoc and automated campaigns within the Braze platform
  4. Routing campaign builds through necessary stakeholders
  5. Tracking campaign status and scheduling on the project board
  6. Deploying campaigns in Braze
  7. Collaborate closely with stakeholders from marketing strategy to fulfill strategic objectives
  8. Collaborate closely with creative, MarTech, and legal to fulfill campaign requests.

Skills

Required

  • 4+ years of experience in CRM operations with enterprise-level ESP and/or marketing automation tools
  • Advanced expertise in building automated campaigns through journey-building platforms
  • Advanced experience with audience segmentation tools
  • Experience managing projects through Asana, JIRA, Monday.com, or a similar platform
  • Proficiency in coding languages (HTML, Liquid), content blocks, and API integrations
  • Fluency in English, both written and spoken, is required

Nice to have

  • strong preference for experience with Braze

What the JD emphasized

  • clear passion for delivering high-impact customer communications
  • ability to manage multiple initiatives is critical for success