Senior Customer Advocacy Manager

Fivetran Fivetran · Data AI · Dublin, Ireland · Marketing Department

Fivetran is seeking a Senior Customer Advocacy Manager to build and scale a strategic advocacy program. This role will bring customer voices to life across campaigns, content, and brand storytelling, aiming to elevate the brand, influence buyers, and drive measurable business results. The manager will partner with Marketing, Sales, Customer Success, and Product teams to identify advocates, secure approvals, and drive projects. The role requires building and leading the advocacy program from the ground up, developing a multi-channel engine for customer stories, leading programs like G2 and Gartner Peer Insights, creating scalable processes, tracking program impact, and building trusted customer relationships.

What you'd actually do

  1. Build and lead Fivetran’s customer advocacy program from the ground up, shaping the strategy, systems, and processes to build a best-in-class function
  2. Develop a multi-channel advocacy engine that brings customer stories to life across case studies, PR, speaking opportunities, and other high-impact programs
  3. Lead programs like G2 and Gartner Peer Insights to strengthen credibility and support category leadership
  4. Create scalable, efficient processes for intake, prioritization, usage rights management, and measurement
  5. Track and communicate program impact across advocacy output, asset usage, pipeline influence, and brand visibility
  6. Build trusted relationships with customers and act as a thoughtful steward of their stories, ensuring every advocacy opportunity is valuable, respectful, and aligned to their goals

Skills

Required

  • Proven experience building and scaling a customer advocacy program in B2B SaaS, with a strong track record of execution
  • Ability to independently lead complex, cross-functional projects from kickoff to launch
  • Strong operational rigor, attention to detail, consistent follow-through
  • Highly organized, with experience managing multiple workflows and competing priorities
  • Experience defining and reporting on advocacy metrics and connecting programs to business impact
  • Clear, confident communicator with strong judgment around customer engagement, approvals, and brand representation

What the JD emphasized

  • build and scale a strategic advocacy program
  • build and scale a strategic advocacy program
  • high-impact program
  • high-ownership, hands-on role
  • scalable growth engine
  • build and scale
  • high-impact programs
  • scalable, efficient processes
  • Track and communicate program impact
  • Build trusted relationships