Senior Data Partnerships Manager (audience)

The Trade Desk The Trade Desk · Media · New York, NY · Data Partnerships

Senior Manager role focused on managing third-party audience data partnerships for a digital advertising platform, translating strategy into execution, and supporting cross-functional teams. Requires experience in partnership management with an emphasis on data for targeting.

What you'd actually do

  1. Lead and manage a portfolio of third‑party audience data partnerships across key verticals (e.g., agencies, automotive, healthcare), ensuring strong operational execution and partner growth
  2. Translate broader Data Partnerships and Audience strategy into clear priorities, roadmaps, and deliverables for your area of responsibility
  3. Deliver internal education through training materials, documentation, and presentations to ensure teams are equipped to activate and support data solutions
  4. Lead industry and partner research efforts within your domain; synthesize trends, segment enhancements, and market developments into clear “need‑to‑know” guidance for internal teams
  5. Own or contribute to monthly financial billing reconciliation for assigned partners, identifying opportunities to improve processes, accuracy, and efficiency

Skills

Required

  • 5+ years of experience in partnership / business development, sales and/or account management with an emphasis on data used for targeting
  • Highly collaborative, with strong emotional intelligence and integrity; builds trust‑based, consultative relationships with internal and external stakeholders
  • Able to articulate company and departmental strategy into actionable plans, programs, and execution priorities
  • Demonstrated ability to analyze issues using data and qualitative inputs, weighing tradeoffs to make consistently sound decisions
  • Experienced in strategic partner management, including vendor negotiation, joint sales motions, and business development support
  • Experience in digital media, preferably advertising technology
  • Experience working with account teams and centers of excellence at agency holding companies
  • Track record of helping direct reports grow their capabilities, responsibilities and careers

What the JD emphasized

  • data used for targeting