Senior Data Scientist, Growth Marketing

Adobe Adobe · Enterprise · San Francisco, CA

Senior Data Scientist for Adobe's Growth Marketing team, focusing on identifying and prioritizing growth opportunities across marketing channels. The role involves building scalable learning systems, defining decision-grade metrics, and translating data signals (including AI-related ones) into actionable insights for targeting, messaging, and strategy. The position requires strong analytical, problem-solving, and communication skills, with an emphasis on influencing senior stakeholders and building scalable tools.

What you'd actually do

  1. Own end-to-end analyses to identify, size, and prioritize growth opportunities across paid, owned, earned, and emerging channels.
  2. Define and operationalize decision-grade metrics (including north star) to guide investment decisions and capture shifts in user behavior across AI, Search, and Social.
  3. Translate emerging data signals (e.g., AI prompts and answers, social engagement and conversations) into actionable insights for targeting, messaging, and channel strategy.
  4. Connect performance data with content strategy to scale high-impact narratives and creative formats.
  5. Partner deeply with Social, SEO, PR, and Performance teams to align on goals, success metrics, and data-informed tradeoffs.

Skills

Required

  • Data science
  • Growth marketing
  • Applied analytics
  • Systems thinking
  • Problem solving
  • Communication
  • Influencing senior stakeholders
  • Building scalable tools and frameworks

Nice to have

  • AI-native analytics workflows

What the JD emphasized

  • 8+ years in data science, growth, or applied analytics with demonstrated business impact
  • Systems thinker who connects channels, funnel dynamics, and product experience to business outcomes
  • Analytical, organized problem solver who can independently define detailed investigations and work effectively in uncertain situations
  • Strong decision partner who frames problems, evaluates tradeoffs, and drives clear, data-informed recommendations
  • Force multiplier who builds scalable tools, measurement frameworks, and playbooks that amplify team impact, mentors and uplifts other ICs
  • Strong cross-functional communicator with the ability to influence senior partners through clear, data-backed narratives