Senior Data Scientist, Marketing

Descript Descript · AI Frontier · San Francisco, CA · Product & Design

The role focuses on leveraging AI and machine learning to enhance marketing analytics, automate decision-making, and build predictive models for user behavior and conversion. It involves developing measurement frameworks, optimizing performance, and creating AI-powered tools for marketing insights and forecasting.

What you'd actually do

  1. Design and build AI-powered tools that automate routine marketing analyses and surface actionable insights
  2. Create models to score leads based on their likelihood to convert, helping sales and marketing teams prioritize high-value prospects
  3. Build models to forecast campaign performance and support monthly budget allocation
  4. Develop recommendation systems that leverage user behavior data to suggest optimal channel mix and budget allocation
  5. Champion high standards for experimentation, measurement, and statistical rigor across the org.

Skills

Required

  • SQL
  • Python or R
  • Experience with building in-house attribution models
  • Experience with AI tools and frameworks for marketing analytics and optimization
  • Understanding of how to build and deploy AI-powered prediction models for user behavior and conversion

Nice to have

  • LLMs and how they can be leveraged to enhance marketing insights
  • Deep understanding of ads platforms (Meta, Google, Microsoft), data enrichment, and reverse ETL process through a CDP such as Segment or Census.
  • Strong working knowledge of incrementality testing, randomized controlled experiments and quasi-experiments.
  • Proven success working with both product-led growth funnels and sales-led GTM motions.

What the JD emphasized

  • AI-enhanced analytics tools
  • automate strategic decision-making processes
  • predictive insights at scale
  • AI-powered tools that automate routine marketing analyses
  • AI-powered prediction models for user behavior and conversion

Other signals

  • AI-enhanced analytics tools
  • automate strategic decision-making processes
  • predictive insights at scale
  • AI-powered tools that automate routine marketing analyses
  • AI-powered prediction models for user behavior and conversion