Senior Demand Generation Marketer

Abridge · Vertical AI · San Francisco, CA · Commercial

This role is for a Senior Demand Generation Marketer at Abridge, an AI-powered healthcare company. The marketer will own multi-channel campaigns to drive awareness, pipeline, and revenue, focusing on enterprise buyers. They will leverage AI tools for campaign execution, audience segmentation, and personalization, and collaborate with sales and product marketing. The role requires experience in demand generation, B2B SaaS, and using AI tools to enhance marketing efforts.

What you'd actually do

  1. Build and execute full-funnel demand generation campaigns across email, paid media, webinars, and events, leveraging AI tools for audience segmentation, creative personalization, and optimal channel spend to drive engagement and pipeline growth.
  2. Develop campaign briefs, timelines, and project plans, ensuring smooth, on-time delivery with clear ownership and accountability.
  3. Partner closely with sales to understand their goals, buyer personas, and pipeline needs — then translate that into scalable campaign enablement and follow-up programs, utilizing AI-driven tools for sales enablement content.
  4. Collaborate with content and product marketing to develop messaging and assets that speak directly to enterprise audiences and complex buying committees.
  5. Manage campaign performance metrics and optimize programs based on insights, grounding decisions in real-world data to inform strategy and drive continuous improvement.

Skills

Required

  • 6-8 years of experience in demand generation, campaign marketing, or growth marketing
  • Proven ability to plan, execute, and measure multi-channel campaigns that drive pipeline and revenue impact
  • Strong project management and ownership skills
  • Deep familiarity with enterprise sales cycles, buying committees, and the content/messaging needed to influence them
  • Experience partnering with sales and marketing operations to align campaign strategies with business goals
  • Analytical mindset with experience using tools like Salesforce, HubSpot, Marketo, or similar to measure campaign success
  • Experience using AI as a force-multiplier for demand generation efforts
  • Excellent written and verbal communication skills

What the JD emphasized

  • AI tools for audience segmentation
  • AI-driven tools for sales enablement
  • AI as a force-multiplier for demand generation efforts