Senior Digital Adoption Representative

Caterpillar Caterpillar · Industrial · VA

This role focuses on driving the adoption of digital initiatives and new technologies within Caterpillar's dealer network to enhance customer satisfaction and fuel business growth. The Senior Digital Adoption Representative acts as a strategic advisor, leading process improvements and developing adoption strategies for new products and platforms.

What you'd actually do

  1. Governs dealer execution of several strategically important Digital initiatives to support business growth while working with various stakeholders to drive adoption of new technology.
  2. Enables revenue growth by ensuring dealers continue to grow their connected assets population and e-commerce customer adoption.
  3. Actively supports dealers by being a trusted advisor on Digital projects prioritization, ensuring resources are allocated to execute accordingly.
  4. Leads processes improvement on areas such as data management, platform deployment and technology adoption to deliver the best customer experience.
  5. Supports the development and manages implementation of internal/external adoption and communication strategies for new products, technology platforms, and applications.

Skills

Required

  • Customer Focus
  • Service Excellence
  • Collaborating
  • Consulting
  • Decision Making and Critical Thinking
  • Effective Communications
  • Relationship Management
  • Problem Solving

Nice to have

  • Experience working with Caterpillar applications such as VisionLink, Cat Central, Parts.Cat.Com (PCC), SIS
  • Knowledge in MS Suite including Excel and PowerPoint
  • Knowledge of CRM tools such as Salesforce and ERP platforms
  • Knowledge of the Caterpillar Digital ecosystem
  • Ability to influence internal business partners, dealers and customers on the various digital tools to drive adoption and utilization.