Senior Digital Customer Success Campaign Manager

1Password 1Password · Enterprise · United States, Canada · Remote · GTM

This role focuses on designing, building, and optimizing digital customer success programs and campaigns to drive product adoption and customer outcomes for an enterprise SaaS company that serves AI companies. The role involves leveraging customer and product signals to create targeted journeys, improve customer experiences, and monitor program performance, with a preferred experience in using AI tools for campaign optimization.

What you'd actually do

  1. Design, launch, and improve digital customer success campaigns and programs across onboarding, activation, adoption, and growth stages.
  2. Build scalable customer journeys that help customers reach key milestones using content-led interventions and targeted human engagement when needed.
  3. Identify customer signals, behaviors, milestones, and friction points that indicate progress, risk, or opportunity across the lifecycle.
  4. Translate customer and product insights into triggered programs and campaigns that guide customers to the right next step using existing resources and tools.
  5. Draft, edit, and optimize customer-facing communications, including email campaigns, journey messaging, and supporting content.

Skills

Required

  • 6+ years of experience in Digital Customer Success, Customer Marketing, Lifecycle Marketing, Growth Operations, Customer Success Operations, Product-Led Growth, or a related Software as a Service environment.
  • Demonstrated success building and owning lifecycle or digital success programs with measurable business impact.
  • Experience creating scalable campaigns, workflows, or journeys rather than managing a book of business.
  • Strong understanding of the customer lifecycle, including onboarding, activation, adoption, retention, expansion, renewal, and risk management motions.
  • Ability to interpret customer and product signals, identify patterns, and translate them into clear campaign strategies and measurable interventions.
  • Strong written and verbal communication skills, with the ability to create concise, effective messaging for different customer audiences and personas.
  • Hands-on experience with tools such as Gainsight, Salesforce, Marketo, Outreach, or similar customer success and marketing automation platforms.
  • Experience collaborating across Customer Success, Product, Support, Operations, Marketing, Content, and Data teams to ensure alignment across the customer journey.
  • Comfort working in changing environments where teams are building new programs, processes, and operating models from the ground up.

Nice to have

  • experience using Artificial Intelligence tools to support program design, experimentation, and campaign optimization
  • experience with 1Password and/or cybersecurity

What the JD emphasized

  • building programs from the ground up
  • working through ambiguity
  • improving digital-first customer experiences in a fast-changing environment
  • building new programs, processes, and operating models from the ground up