At Braze, we have found our people. We’re a genuinely approachable, exceptionally kind, and intensely passionate crew.
We seek to ignite that passion by setting high standards, championing teamwork, and creating work-life harmony as we collectively navigate rapid growth on a global scale while striving for greater equity and opportunity – inside and outside our organization.
To flourish here, you must be prepared to set a high bar for yourself and those around you. There is always a way to contribute: Acting with autonomy, having accountability and being open to new perspectives are essential to our continued success.
Our deep curiosity to learn and our eagerness to share diverse passions with others gives us balance and injects a one-of-a-kind vibrancy into our culture.
If you are driven to solve exhilarating challenges and have a bias toward action in the face of change, you will be empowered to make a real impact here, with a sharp and passionate team at your back. If Braze sounds like a place where you can thrive, we can’t wait to meet you.
WHAT YOU'LL DO
The Senior Digital Growth Specialist (SEO/GEO & CRO) will own and execute the SEO/AEO/GEO and CRO/personalization growth roadmap for the company website to drive pipeline and produce the best in class digital experience for braze.com visitors.
The day to day responsibilities:
- Develop and implement strategies to drive inbound pipeline growth through SEO and GEO/AEO channels, content, and technical optimization to increase organic traffic and ultimately organic/LLM pipeline.
- Architect a comprehensive organic discovery strategy that spans traditional SERPs and emerging AI-driven search engines (Perplexity, Gemini, SearchGPT).
- Optimize brand sentiment and citation frequency within LLM systems to ensure Braze is the preferred recommendation in AI-Search.
- Conduct keyword research, analyze data and trends, and identify opportunities to improve website ranking on search engine results pages (SERPs)
- Collaborate with content teams, designers, and developers, and external agencies to optimize website content, structure, and performance for SEO
- Stay updated on industry trends, algorithm changes, and best practices in SEO/GEO, personalization, and conversion rate optimization
- Develop and maintain documentation for SEO strategies and recommendations for cross-functional from Braze Learning to Industry teams
- Support regional markets EMEA, LATAM, APAC with local SEO/AEO strategy executed by an agency. Act as an advisor and consultant to bridge global and regional strategy.
CRO & Personalization 30%:
- Develop and execute A/B testing experiments using VWO or Braze to optimize website elements, layouts, and messaging to drive conversion rates
- Analyze website metrics, including traffic, engagement, and conversion rates, to identify areas for improvement and inform optimization strategies
- Provide insights and recommendations to improve user experience, website performance, and conversion funnels
- Design and deploy high-intent conversion flywheels that leverage 1st-party data and intent signals (6Sense/Demandbase) to drive website leads
- Utilize personalization tools such as Braze to tailor website content and messaging based on user behavior and preferences
- Collaborate with external partners and agencies to leverage additional expertise and resources for website growth initiatives
WHO YOU ARE
We’re looking for someone who:
- Is analytical and data driven thinker. Can analyze data, identify opportunities to drive and measure growth
- Is a problem solver. Asks thoughtful questions and identifies project roadblocks and has a “figure it out” attitude
- Embraces curiosity. In the changing AI search landscape, you love embracing the unknown and researching updates and best practices to ensure our strategy is competitive and prioritizes the user experience
- Takes direction and independently executes. You can problem solve while asking for guidance when needed
- Is eager to learn in a fast paced company with competing priorities. Ready to expand their skill sets, and grow within the organization. Show up hungry to drive change
- Can manage multiple projects at the same time. You’re excited to work on multiple things and prioritize your work by what drives business results AND what helps other teams
- Excellence in verbal and written communication, and in working collaboratively with a variety of teams in a fast paced environment with competing priorities
Example Tools and Tech that you love:
- AEO/GEO: Profound
- SEO tools: SemRush, Ahrefs, Screaming Frog, keyword research/tracking tools
- Personalization & CRO tools: Braze, VWO, Optimizely, DemandBase, 6Sense
- Tracking/conversions: Google Analytics, Google Tag Manager, GSC
- Experience with multi-touch attribution models a plus
#LI-Hybrid
**WHAT WE OFFER **
Braze benefits vary by location, and we encourage you to review our specific benefits offerings for each country _here_. More details on benefits plans will be provided if you receive an offer of employment.
From offering comprehensive benefits to fostering hybrid ways of working, we’ve got you covered so you can prioritize work-life harmony. Braze offers benefits such as:
- Competitive compensation that may include equity
- Retirement and Employee Stock Purchase Plans
- Flexible paid time off
- Comprehensive benefit plans covering medical, dental, vision, life, and disability
- Family services that include fertility benefits and equal paid parental leave
- Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend
- A curated in-office employee experience, designed to foster community, team connections, and innovation
- Opportunities to give back to your community, including an annual company-wide Volunteer Week and donation matching
- Employee Resource Groups that provide supportive communities within Braze
- Collaborative, transparent, and fun culture recognized as a Great Place to Work®
**ABOUT BRAZE
**Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences.
The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025.
Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®, among other accolades. Braze is also proudly certified as a Great Place to Work® in the U.S., the UK, Australia, and Singapore.
The company is headquartered in New York with offices in Austin, Berlin, Bucharest, Chicago, Dubai, Jakarta, London, Paris, San Francisco, São Paulo, Singapore, Seoul, Sydney and Tokyo.
BRAZE IS AN EQUAL OPPORTUNITY EMPLOYER
At Braze, we strive to create equitable growth and opportunities inside and outside the organization.
Building meaningful connections is at the heart of everything we do, and that includes our recruiting practices. We're committed to offering all candidates a fair, accessible, and inclusive experience – regardless of age, color, disability, gender identity, marital status, maternity, national origin, pregnancy, race, religion, sex, sexual orientation, or status as a protected veteran. When applying and interviewing with Braze, we want you to feel comfortable showcasing what makes you you.
We know that sometimes different circumstances can lead talented people to hesitate to apply for a role unless they meet 100% of the criteria. If this sounds familiar, we encourage you to apply, as we’d love to meet you.
Please see our_ __Candidate Privacy Policy__ for more information on how Braze processes your personal information during the recruitment process and, if applicable based on your location, how you can exercise any privacy rights._