**Senior Digital Strategist **
Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences. We’re passionate about empowering people to craft alluring and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We’re on a mission to hire the very best and are committed to building exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!
The Challenge
A Digital Strategist is a digital-native professional with experience designing and executing customer & consumer experiences for brands in a channel agnostic world. A passionate and effective communicator, the Senior Digital Strategist provides our clients with value-focused expert advice and guidance to support them in developing a holistic Business & Marketing Transformation and Execution strategy, facilitating change within their organisation, and deliver outstanding outcomes through the adoption of Adobe Solutions.
Responsibilities
At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world by numerous “best places to work” awards.
As a Senior Digital Strategist, you will lead Consulting execution engagements with current and prospective Adobe customers.
The primary focus of this role is B2C & D2C Marketing Campaign Strategy to execution Consulting and will be a client facing role that will work with Indian and global brands and help research, design, define and execute for them high RoI Campaigns.
You will need to think, engage, execute and learn on 4 key pillars:
- Driving exceptional Customer Experiences while increasing Campaign Revenue and reduce costs, campaign best practices, campaign design & execution strategy
- Leverage Adobe Martech products to Design & blueprint Campaign execution
- Have an expert hands-on experience in Marketing success, planning, transformation
You should be or strive to turn your experience into Consulting advisory & execution excellence as an exceptional Business Consultant.
Preferably have hands-on Business Consulting expertise around Martech, Marketing Transformation or CX.
Your role in Digital Strategy & Consulting is:
Leading & conducting client facing billable Consulting engagements & workshops. You will lead discovery workstreams, assessments & conduct opportunity analysis.
B2C/ D2C & B2B Campaign & Marketing transformation Consulting
Defining As-Is to To-be Customer Journeys & Personas (using tools)
Campaign TOM / Organization model design
Recommend and lead roadmaps and marketing execution programs.
Research & Business Case build: Conduct quantitative and qualitative analysis to produce value frameworks and revenue driving insights that positively impact and move a client’s business forward. Recommend new use cases and initiatives.
Conduct opportunity analysis. Prioritize according to business value & implementation complexity.
Digital: Inform client’s channel strategy & digital tactics. Identify and prioritize optimization opportunities. Provide solid growth recommendations and lead our clients on the steps required to grow digital maturity.
- Thought leader: on trends, digital, driving relevant research in your industry for PoVs, Presentations and business use cases
- Practice: Contribute to the creation and evolution of digital strategy offerings
- Adhere to Adobe's capabilities and leadership principles.
Required Skills & Qualifications –
Inquisitive mind, own the outcome, personal drive to raise the bar and be genuine
10 + Years Relevant experience in either
- A senior management team of a marketing function within a leading company
- A top-tier management consulting organization
- A top-tier digital agency
Base Skills: Excellent Communication, Presentation & Powerpoint skills. Strong executive presence with ability to engage, advise and inspire senior executives
Functional Skills: Campaign Strategy, Campaign Analytics, Campaign Design & Execution | Customer Journeys Mapping | Mural / Miro boards | B2C/D2C Marketing
Digital & Domain Skills: Marketing Strategy | Marketing Automation | Marketplaces & Ecommerce. Experience in creating digital or marketing strategies along with a high-level understanding of the technologies and tactics needed for execution
Ability to lead and coordinate cross-functional teams towards clear, efficient, and accountable decision making and customer value delivery.
Value Add Experience: Adobe Experience Cloud or competitive technologies, including good grasp of use cases & capabilities.
Industry expertise in at least one or more verticals
Problem solving, investigation and analytical thinking, Business ability to understand & construct the big picture of a problem
Working knowledge of data and process modelling
MBA or equivalent advanced degree.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
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