Senior Director, Business Development (cpg)

The Trade Desk The Trade Desk · Media · New York, NY · Direct Sales

Senior Director, Business Development for CPG clients at The Trade Desk, a global digital advertising technology company. This role focuses on managing strategic client relationships, developing advertising strategies, and driving revenue growth by aligning the company's programmatic advertising platform with client marketing objectives. It involves leading a sales team, collaborating with internal client-facing teams, and understanding evolving client needs to enhance ad buying efficiency and precision. The role requires a strong sales background, experience in online advertising (DSP preferred), team management, and cultivating client relationships, particularly within the CPG sector.

What you'd actually do

  1. Take ownership of representing some of our most strategic relationships with The Trade Desk’s largest clients in the CPG category.
  2. Oversee an existing team of high-performing and experienced sales leaders.
  3. Develop and execute strategies to support clients’ advertising efforts, ensuring alignment with their overarching business goals and regulatory requirements.
  4. Own relationships with major advertising clients across various teams including programmatic, media & insights, and key stakeholders at the line of business level.
  5. Provide thought leadership in shaping the media buying strategies of our clients, by aligning The Trade Desk’s programmatic advertising technology with their marketing objectives.

Skills

Required

  • Business Development
  • Client Relationship Management
  • Sales Strategy Development
  • Team Leadership
  • Programmatic Advertising
  • Online Advertising (DSP preferred)
  • CPG Industry Experience
  • Revenue Growth
  • Consultative Selling
  • Cross-functional Collaboration
  • Strategic Thinking
  • Problem Solving
  • Communication Skills
  • Organization Skills

Nice to have

  • Salesforce
  • CLM
  • Commerce and retail data understanding

What the JD emphasized

  • strategic relationships
  • largest clients
  • high-performing and experienced sales leaders
  • regulatory requirements
  • major advertising clients
  • programmatic advertising technology
  • evolving needs
  • proactive recommendations
  • senior leadership
  • cross-functional collaboration
  • strong seller
  • drive net new revenue streams
  • proven track record of delivering results
  • building relationships
  • collaborating with other teams
  • exceeding revenue expectations
  • managing a partnerships or sales team
  • cultivating strong client relationships
  • Strategic thinker and problem solver
  • owning a room
  • closing deals