**At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. **
**Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. **
When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.
**Location: **This is a hybrid role, with an onsite presence of 3 days per week at our Chevy Chase, MD, NYC, NY, or Chicago, IL office.
**Reports To: **Head of Marketing Transformation & Operations
At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.
The Senior Director of Growth & Marketing Strategy will serve as the organization's expert in customer understanding, leading all efforts related to customer segmentation, market research, strategic insights, and strategic focus areas for the organization. This role is critical in setting the growth agenda & blueprint into actionable strategies that inform marketing programs, product development, and business decisions across the organization. The ideal candidate will combine analytical capabilities with strategic thinking to uncover meaningful insights that drive customer acquisition, retention, and lifetime value.
Key Responsibilities:
Customer & Audience Strategy
- Design and maintain the company's customer segmentation framework, defining key audience segments based on behavioral, demographic, psychographic, and firmographic data
- Build inputs & alignment with the enterprise partners who will leverage this work beyond marketing
- Lead the development of detailed audience personas that bring segments to life and guide marketing messaging, channel strategy, and product positioning
- Identify and prioritize high-value customer segments and emerging audience opportunities that align with business growth objectives
- Partner with Product, Sales, and Customer Success teams to ensure segmentation insights inform go-to-market strategies and product roadmaps
- Lead insights that permeate the entire GEICO enterprise & new areas to grow
Growth Agenda & Blueprint
- Take ownership of ambiguous, high-priority strategic challenges identified by leadership (e.g., "declining engagement in key segments," "need to enter new market," "optimize customer acquisition costs"), defining the problem, developing hypotheses, and driving end-to-end solutions
- Lead cross-functional strategic initiatives from problem identification through research, analysis, recommendation development, and implementation planning
- Design and execute strategic projects with minimal direction, including defining scope, building workplans, identifying required resources, and managing timelines
- Synthesize complex, multi-faceted business problems into structured frameworks and actionable work streams
- Serve as the "go-to" strategic resource for leadership when facing new business challenges, competitive threats, or growth opportunities that require deep analysis and creative problem-solving
- Build business cases and strategic recommendations for new market entries, product launches, partnership opportunities, or significant pivots in marketing strategy
- Identify gaps in organizational knowledge or capabilities and proactively develop solutions, whether through research, external partnerships, or internal process development
- Drive consensus and alignment across stakeholders with competing priorities, navigating organizational complexity to move strategic initiatives forward
- Establish success metrics and measurement frameworks for strategic initiatives, and track progress against goals
Marketing Strategy
- Serve as the voice of the customer across the organization, ensuring customer insights inform strategy across Marketing, Product, Sales, and Customer Success
- Responsible for annual planning & key focus areas that cross functional partners will execute against
- Use customer insights to influence and inform the customer experience from end-to-end
- Partner with Product & Customer Marketing leadership to align segmentation and insights with messaging, positioning, and campaign strategies
- Present research findings and strategic recommendations to executive leadership and board members
- Build strong relationships with external research partners, agencies, and vendors to augment internal capabilities
Strategic Backbone of the Marketing Organization
- Build and lead a high-performing team of strategists, researchers, and analysts
- Support Marketing Managers within the organization that enable programs to realize their highest potential
- Mentor team members and foster a culture of curiosity, rigor, and continuous learning
- Establish processes and best practices for research execution, insight generation, and knowledge sharing
Qualifications:
- 15+ years of experience in marketing strategy, market research, customer insights, or related analytical roles
- 10+ years of people management experience, with a track record of building and developing high-performing teams
- Deep expertise in customer segmentation methodologies, research design, and statistical analysis
- Experience in end to end customer management
- Proven ability to translate complex data and research into compelling narratives and actionable recommendations
- Strong business acumen with experience partnering with senior leadership on strategic initiatives
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
- Experience with research tools and platforms (e.g., Qualtrics, UserTesting, quantitative analysis software)
- Bachelor's degree required; MBA or advanced degree in marketing, statistics, psychology, or related field preferred
Leadership Qualities:
- You thrive on the success of the team, as well as your fellow team members.
- You thrive in ambiguity and fast-moving environments, making quick decisions while maintaining strategic direction.
- You lead from the front and aren’t shy about using your voice.
- You have excellent judgment and discernment and are trusted to protect the GEICO brand.
- You have the ability to navigate and lead through complexity.
- You have the ability to collaborate cross-functionally to make decisions and communicate them effectively in a highly matrixed, complex environment with numerous stakeholders and tradeoffs to be considered.
- You are intellectually curious about culture, technology, and human behavior, constantly learning how people connect and communicate online and in person.
- You have an exceptional character and an ability to instill confidence and build trust. Someone who possesses high emotional intelligence, and is an attentive, empathetic listener.
#LI-AN1
Annual Salary
$195,000.00 - $315,000.00
The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
The GEICO Pledge:
Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.
We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.
Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind. You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.
Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.
As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.
Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.
- Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
- Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
- Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
- Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.