Senior Director of Product, Ads Platform

Reddit Reddit · Consumer · San Francisco, CA · Ads Product

This role leads the product strategy and execution for Reddit's Ads platform, focusing on building the next generation advertiser platform. It involves integrating automation, ML-driven recommendations, and transitioning towards an agentic Ads platform to empower advertisers. The role requires defining vision, owning the customer lifecycle, leading product managers, and orchestrating cross-functional teams.

What you'd actually do

  1. Define and evangelize a 3-year roadmap. Transition the platform by integrating automation, ML-driven recommendations, and leading the strategy to an agentic Ads platform.
  2. Own the full funnel, including business identity dashboards, verification, campaign management, and deep-funnel performance reporting.
  3. Lead and scale a high-performing organization of Product Managers. Foster a culture of technical excellence, user empathy, and rapid iteration.
  4. Act as the strategic lead unifying multiple cross functional teams to ensure a cohesive user experience. Leveraging a design-centric mindset and strong cross-functional collaboration, align complex delivery mechanics with intuitive advertiser interfaces to drive global product strategy.
  5. Drive product strategy for internationalization and agency-specific features to capture global market share.

Skills

Required

  • Seasoned Product Leader with at least 10 years of experience with scaled Ad Platforms/Systems
  • Proven track record of managing and scaling PM teams of 10+ individuals.
  • Experience building & scaling consumer and/or Ads products.
  • Experience building and running high-performing, diverse, and inclusive teams.
  • Exceptional interpersonal skills with the ability to align executive-level stakeholders.
  • A “can-do / no-excuses” mindset for winning within resource constraints.
  • Exceptional analytical and problem-solving skills

Nice to have

  • Ads Expertise: Specific experience with advertiser interfaces (Campaign Managers, Business Suites, or Creative Tooling).
  • Technical Background: CS degree or previous experience as a Software Engineer.
  • AI/ML Proficiency: Deep understanding of leveraging LLMs and ML-driven recommendations in customer-facing solutions.

What the JD emphasized

  • scaled Ad Platforms/Systems
  • AI/ML Proficiency
  • agentic Ads platform
  • ML-driven recommendations

Other signals

  • ML-driven recommendations
  • agentic Ads platform
  • automation