Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.
Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office.
About the Role
This is a rare opportunity to build and own Oura's retail presence across one of the world's most dynamic and diverse consumer markets Oura is seeking a seasoned, entrepreneurial Senior Director of Retail, APAC to define and execute our go-to-market retail strategy across markets including Japan, South Korea, Australia, Southeast Asia, China, India, and beyond — working across premium consumer electronics, sports lifestyle, and wellness channels. You'll operate as a true business owner: setting the vision, building the team, forging the partnerships, and delivering the numbers. This role sits at the intersection of brand ambition and commercial rigor, and demands a leader who can operate with both the long view and the short-term discipline to deliver.
This role goes well beyond traditional retail sales management. We need a cross-functional leader comfortable operating across sales, marketing, operations, and supply chain—someone who can set the strategic direction for APAC while also rolling up their sleeves to build in a fast-moving, scaling environment.
The ideal candidate brings deep experience across consumer products and multiple distribution channels (retail, e-commerce, distributor/wholesale, operator/carrier, and specialty), a track record of launching brands into new APAC markets, and a passion for delivering best-in-class omnichannel brand experiences.
What You Will Do
STRATEGY & COMMERCIAL LEADERSHIP
- Define and own the APAC retail vision, strategy, and annual operating plan — aligning closely with global sales, marketing, and product leadership.
- Identify, evaluate, and prioritize market entry opportunities across APAC, including direct retail, wholesale, travel retail, and emerging digital-to-physical formats.
- Build the commercial architecture for the region: pricing strategy, channel segmentation, promotional frameworks, and trade investment principles.
- Lead annual and quarterly business planning cycles, owning regional P&L and delivering against revenue, margin, and market share targets.
- Translate global brand positioning into locally resonant retail executions that reflect the nuance of each market across the region.
SALES PERFORMANCE
- Drive revenue growth and profitability across all APAC channels
- Set and achieve ambitious sales targets and KPIs across retail, online, and emerging channels.
- Monitor performance, analyze trends, and make high-stakes decisions with imperfect information to adjust course and capitalize on opportunities.
- Proactively assess and optimize commercial investments including Marketing Development Funds/CO-OP, conditional and unconditional rebates, merchandising, and administrative support.
CHANNEL & PARTNER MANAGEMENT
- Build and maintain strategic relationships with key retail partners, major electronics retailers, department stores, specialty retailers, e-commerce platforms, distributors, and operator/carrier partners across APAC.
- Negotiate and manage contracts, pricing structures, promotional calendars, and trading terms with partners across diverse regulatory and commercial environments.
- Establish and scale fixture/display programs, visual merchandising, 3PL logistics, training programs, and in-store brand experiences tailored to each market.
TEAM & ORGANIZATIONAL LEADERSHIP
- Build the APAC commercial team from the ground up: recruit, develop, and inspire a high-performing, culturally diverse team across multiple countries.
- Foster a culture of excellence, accountability, and entrepreneurial thinking as the business scales.
- Provide mentorship and career development to direct reports and extended teams, developing future leaders within the organization.
- Lead hiring and succession planning for senior roles across the region.
FINANCIAL MANAGEMENT & OPERATIONS
- Own the APAC retail budget: headcount, trade investment, Marketing Development Funds / co-op, and operational expenditure.
- Provide accurate, timely forecasting and business reporting to senior leadership, with clear commercial narrative and a bias for action.
- Partner with finance to ensure all commercial provisions — sales allowances, markdowns, rebates — are accurately tracked and reconciled.
- Monitor competitive landscape, market dynamics, and consumer trends to continuously refine strategy and identify growth opportunities.
Requirements
- 12+ years of progressive experience in retail sales, commercial, and account management roles within the consumer electronics or consumer products industry, with 7+ years in a senior leadership capacity.
- Proven track record of building and scaling commercial operations in APAC markets—ideally with direct experience across at least three of: ANZ, Japan, South Korea, Hong Kong, Singapore. Experience in China is highly valued.
- Deep familiarity with multiple distribution channels: direct retail, e-commerce, distributor/wholesale, specialty, and operator/carrier models.
- Demonstrated ability to build teams from scratch, hire across cultures, and lead through ambiguity in fast-scaling environments.
- Strong P&L ownership experience with a proven ability to drive revenue growth and operational efficiency at a regional level.
- Expertise in owning and managing large-scale marketing budgets, partner marketing negotiations, and optimizing spend for measurable impact.
- Experience leading large-scale fixture/display programs and visual merchandising for top-tier retailers, including 3PL programs, training, and maintenance.
- Excellent negotiation, relationship-building, and communication skills across diverse cultural contexts.
- Strong strategic thinking, analytical acumen, and project management capabilities.
What Sets You Apart
- You've navigated the complexity of APAC retail — distributor markets and direct, regulatory nuance and cultural specificity — and you've come out ahead.
- You bring genuine passion for health, performance, and the intersection of technology and human potential.
- You think like a GM: brand, commercial, people, and operations are all in your frame simultaneously.
- People follow you because you set a clear direction, hold yourself accountable, and invest in their growth.
- Exceptional commercial acumen: you read a P&L fluently, identify levers quickly, and make resource allocation decisions with confidence.
- A builder's instinct — energized by ambiguity, comfortable creating structure, and able to move between strategy and execution without losing momentum.
- Outstanding communicator and influencer: you command the room with retail partners and earn trust internally at the most senior levels.
- High cross-cultural intelligence; able to adapt leadership style, communication, and strategy to the specific context of each APAC market.
- Fluency in English required; proficiency in one or more additional APAC languages (Mandarin, Japanese, Korean) a strong advantage.
At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health. What we offer: Competitive salary, equity and benefits packages.
_Singapore Compensation: SGD $239,000 - $282,000 per year. _
Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.
We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
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