Senior Director, Performance Marketing

Metropolis Metropolis · Vertical AI · New York, NY +1 · Design

This role is for a Senior Director of Performance Marketing who will leverage AI tools and agentic workflows to drive growth and redefine marketing strategies. The focus is on building an autonomous experimentation engine, integrating AI systems into attribution models, and linking member exposure to real-world transactions using computer vision data. The goal is to accelerate expansion across various verticals and optimize performance campaigns.

What you'd actually do

  1. Develop the worldwide, multi-channel strategy for capturing demand across the entire Metropolis network; this will likely comprise a mix of paid and organic efforts to drive maximum output
  2. Develop AI-native, agentic workflows to activate our Member network, driving personalized, presence-based offers — like loyalty redemption at fueling stations or order recognition at QSR drive-thrus — to increase Member LTV and cross-vertical habituation
  3. Architect and scale closed-loop attribution and media models that use computer vision data to directly link Member exposure to real-world transactions, accelerating partner value realization in new verticals like Hospitality
  4. Build an autonomous experimentation engine that optimizes performance campaigns by generating, testing, and iterating on creative assets in real-time, focusing narratives on the irrefutable value proposition of the Recognition Economy and achieving high efficiency gains
  5. Establish the structure and processes to operate a centralized performance marketing function with stakeholders across geographies and product lines

Skills

Required

  • 8+ years of experience, with at least half as a Performance Marketing leader
  • people management experience
  • Demonstrated ability to own a budget and quantitatively justify campaign spend
  • Experience with commercial decision making
  • Demonstrated end-to-end project ownership
  • Clear communication
  • Track record of delivering outsized results by partnering with others cross-functionally
  • Best-in-class analytical skills
  • Deep channel expertise spanning paid social platforms, AI / AGO, SEM, affiliate marketing, and/or landing page optimization
  • Agility and speed
  • A keen business sense focused on creating financial impact for Metropolis

Nice to have

  • AI / AGO platforms like ChatGPT and Claude

What the JD emphasized

  • harnessing the power of artificial intelligence
  • AI tools
  • agentic workflows
  • computer vision
  • closed-loop attribution model