Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation’s largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.
Job Summary
The Senior Director of Small Business Base Marketing Strategy is responsible for setting and executing the national base marketing strategy for Small Business customers in a complex, multi-system environment. This leader directs end-to-end marketing efforts focused on customer growth, retention, loyalty, and revenue expansion through upsell, cross-sell, and lifecycle marketing initiatives. The role partners closely with Sales, Inside Sales, Analytics, Product, Finance, Marketing, and Dotcom to ensure seamless execution of data-driven, customer-centric strategies that drive subscriber growth, reduce churn, and increase customer lifetime value.
As a senior marketing leader, this role contributes to broader organizational strategy, translates business objectives into actionable marketing plans, and provides leadership across multiple teams and functions.
Job Description
Responsibilities:
Strategic Leadership & Business Planning
- Define and lead the Small Business base and loyalty marketing strategy, aligning with overall business and revenue growth objectives.
- Partner with the Marketing VP to support Small Business planning, product launches, and service enhancements.
- Contribute to enterprise business strategy and translate strategic priorities into measurable marketing objectives and plans.
- Serve as a liaison across HQ Sales & Marketing teams to ensure alignment and transparency.
Base, Loyalty & Lifecycle Marketing
- Lead base marketing and loyalty initiatives to expand wallet share, reduce churn, and strengthen long-term customer relationships.
- Build and evolve customer lifecycle journeys with targeted touchpoints that drive engagement, loyalty, and incremental revenue.
- Develop and oversee upsell and cross-sell strategies across Mobile, SEP, Wireless Connect, Dedicated Internet, and related solutions in partnership with Inside Sales.
- Influence offer, incentive, and referral strategies to support Sales channel performance and customer outcomes.
Customer Insights & Data-Driven Execution
- Partner with AI, Analytics, and Data teams to identify at-risk, high-propensity, and high-value customer segments for proactive engagement.
- Oversee analytic and statistical projects that inform campaign design, targeting, measurement, and optimization.
- Translate customer insights and performance learnings into actionable recommendations and secure executive and stakeholder buy-in.
Inside Sales Marketing Leadership
- Serve as marketing lead for Inside Sales outbound and base telemarketing strategies, supporting both acquisition and existing customer growth.
- Develop and execute integrated campaign initiatives that align marketing messaging, targeting, and sales execution.
Team & Operational Leadership
- Lead, develop, and inspire a team of marketing professionals.
- Ensure staffing capacity, continuity, and capability through effective recruiting, training, performance management, and engagement.
- Ensure timely, accurate, and effective communication of initiatives, promotions, and campaigns across all levels of the organization.
- Maintain and continuously improve ongoing marketing programs, reporting, and performance analytics.
Cross-Functional Collaboration
- Act as a subject matter expert and primary Small Business base marketing liaison to Sales, Marketing, Product, and Finance.
- Build strategic partnerships and alliances—internally and externally—to accelerate product adoption and growth initiatives.
Required Leadership Attributes
- Demonstrates sound judgment and discretion in matters of significant business impact.
- Operates effectively in a fast-paced, matrixed environment with multiple stakeholders.
- Communicates clearly and persuasively with marketing, sales, and senior leadership.
- Exhibits strong customer-centric mindset and passion for Small Business success.
- Fosters professional development and career growth by investing in their team and promoting a performance-driven, customer-centric culture.
Preferred Experience & Skillsets
- Proven experience leading and developing high-performing marketing teams.
- Track record of building and executing data-driven revenue growth strategies.
- Deep understanding of customer experience, retention, and loyalty marketing.
- Strong cross-functional collaboration with analytics, call centers, finance, sales, and marketing partners.
- Experience developing strategic partnerships and influencing senior stakeholders.
- Knowledge of Comcast Business solutions and sales organization preferred.
- Strong financial acumen with experience managing budgets and evaluating ROI.
- Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
- Other duties and responsibilities as assigned.
Employees at all levels are expected to:
- Understand our Operating Principles; make them the guidelines for how you do your job.
- Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
- Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
- Win as a team make big things happen by working together and being open to new ideas.
- Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
- Drive results and growth.
- Support a culture of inclusion in how you work and lead.
- Do what's right for each other, our customers, investors and our communities.
Disclaimer: This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Skills
Advertising Strategies, Communication, Go-to-Market Strategies, Market Growth
Compensation
This job can be performed in Colorado with a Pay Range of $152,221.60 - $251,165.63
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That’s why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.
Education
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
Certifications (if applicable)
Relevant Work Experience
10 Years +
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.