Senior Editor, Automation & Content Optimization

Chewy Chewy · Retail · Plantation, FL +1

This role focuses on optimizing editorial content using AI tools and data-driven strategies. The Senior Editor will lead optimization efforts, partner with SEO and analytics teams, and collaborate with product and engineering to build AI-powered tools. The goal is to enhance editorial output, improve content performance across various channels, and ensure high-quality standards in an AI-enabled workflow.

What you'd actually do

  1. Lead optimization efforts across a large library of pet health and educational content, improving performance in search, email engagement, social distribution, and referral optimization.
  2. Partner with SEO, analytics, and marketing teams to identify opportunities and respond quickly to changes.
  3. Work closely with product teams and engineering to build AI-powered tools to streamline workflows, identify optimization opportunities, and enhance editorial output.
  4. Help develop and reinforce high quality standards that center human expertise in the context of an AI-enabled work flow.
  5. Optimize articles, headlines, metadata, formatting, and content structure for SEO, engagement, and conversion to product sales.

Skills

Required

  • 5–7 years of experience in digital publishing, editorial, or content strategy
  • highly comfortable working with SEO best practices, including keyword strategy, on-page optimization, and performance analysis
  • hands-on experience with AI tools (e.g., content optimization platforms, generative AI, automation workflows)
  • process orientation and product mindset to the content space
  • data-driven and comfortable using analytics tools to inform decisions
  • proven ability to move quickly and prioritize effectively
  • understand how content behaves across multiple channels
  • detail-oriented, with strong editing skills and a commitment to accuracy and clarity
  • collaborative and communicative, able to work cross-functionally

Nice to have

  • Experience working with health or veterinary content
  • Familiarity with content management systems and large-scale content libraries
  • Experience building or refining automated editorial processes
  • Understanding of E-E-A-T principles and content quality standards in regulated or trust-sensitive categories

What the JD emphasized

  • AI-powered tools
  • AI tools
  • AI-enabled work flow