Senior Email & Crm Marketer

Abridge · Vertical AI · San Francisco, CA · Commercial

The role is for a Senior Email & CRM Marketer responsible for developing and executing lifecycle marketing programs to drive pipeline growth and customer advocacy. The role involves strategy, execution, segmentation, journey design, and performance analysis, collaborating with various teams and leveraging AI tools for segmentation, personalization, and content iteration.

What you'd actually do

  1. Build and execute full-funnel email and lifecycle programs across nurture, newsletter, ABM, and customer marketing motions, leveraging AI tools for segmentation, personalization, and content iteration to drive engagement and pipeline growth.
  2. Own the email and CRM roadmap—define the segmentation logic, journey architecture, and cadence rules that make every touchpoint feel timely and earned.
  3. Develop campaign briefs, timelines, and project plans, ensuring smooth, on-time delivery with clear ownership and accountability across nurture builds, newsletter cycles, and lifecycle launches.
  4. Partner closely with the demand gen and sales to translate buyer personas and pipeline needs into templated and triggered sequences for priority accounts—equipping reps with personalization tokens, dynamic content, and follow-ups that compound over the cycle.
  5. Collaborate with creative, product marketing, and customer marketing to develop messaging and assets that speak directly to enterprise audiences and to our existing customer base from executives to end-user clinicians.

Skills

Required

  • 4-8 years of experience in email, CRM, lifecycle, or growth marketing, ideally within B2B SaaS or enterprise technology.
  • Proven ability to plan, execute, and measure multi-touch lifecycle programs that drive pipeline and revenue impact—not just opens and clicks.
  • Strong project management and ownership skills — you can manage complex, multi-stage programs from kickoff to results, ensuring alignment, accountability, and flawless execution.
  • Deep familiarity with enterprise sales cycles, buying committees, and the messaging cadence needed to influence them over time.
  • Hands-on fluency with the modern email/CRM stack—Braze, HubSpot and/or Marketo paired with Salesforce. You can build a journey, debug a workflow, and have an opinion on lead scoring.
  • Strong copywriting instincts—you can draft a subject line that earns the open and a body that earns the next click, and you edit ruthlessly for brand voice.
  • Working knowledge of deliverability fundamentals (DMARC, BIMI, list hygiene, consent management) and a track record of protecting sender reputation through scale.
  • Analytical mindset with experience using tools like Salesforce, HubSpot, Marketo, or similar to measure program success and influence.
  • Experience using AI as a force-multiplier for lifecycle efforts—speeding research, segmentation, copy iteration, and personalization—while preserving brand voice and accuracy.

What the JD emphasized

  • AI tools for segmentation, personalization, and content iteration