Senior Enterprise Product Marketing Manager

Sentry Sentry · Enterprise · San Francisco, CA · Marketing

This role focuses on enterprise marketing for Sentry, a software monitoring tool. The Enterprise Marketing Manager will own positioning to buyer personas, create messaging and sales assets, lead competitive sales enablement, build customer programs, and support enterprise campaigns. The role requires partnership with Sales, Product Marketing, and Integrated Marketing to ensure Sentry wins in competitive environments and is supported by credible customer narratives. The ideal candidate has experience in product marketing or enterprise marketing, supporting sales teams with enablement, and excellent communication skills. Bonus points for experience marketing developer tools, observability, or infrastructure platforms.

What you'd actually do

  1. Create and deliver enterprise messaging and positioning by producing core narratives, sales assets, and content that clearly articulate Sentry’s value to buyer personas.
  2. Lead competitive sales enablement, including battlecards, positioning frameworks, win/loss analysis, and sales training that improves performance in strategic deals.
  3. Build and scale customer programs, including advocacy, case studies, and advisory boards that demonstrate credibility and impact at scale.
  4. Support enterprise campaigns with strong narratives and content, partnering with Integrated Marketing and Product Marketing to ensure campaigns reflect buyer needs, competitive context, and customer proof.
  5. Partner closely with GTM teams on execution, responding to field needs, supporting key opportunities, and continuously improving enterprise enablement based on feedback and results.

Skills

Required

  • 4-6+ years in product marketing or enterprise marketing developing messaging and positioning
  • Proven experience supporting sales teams with enablement and collateral
  • Excellent written and verbal communication skills, with confidence engaging senior technical and business stakeholders

Nice to have

  • Experience marketing developer tools, observability, or infrastructure platforms in competitive markets

What the JD emphasized

  • competitive deals
  • enterprise campaigns
  • customer proof
  • sales enablement
  • competitive markets