Senior Event Producer

SoFi SoFi · Fintech · San Francisco, CA · Creative

This role is for a Senior Event Producer on the Marketing team at SoFi, a financial services company. The producer will be responsible for architecting experiences that drive brand loyalty and product awareness, bridging strategy and execution for stadium-scale member experiences, PR launches, social media activations, and financial wellness initiatives. Responsibilities include strategic planning, end-to-end event execution, creative and film oversight, vendor management, hosting/MCing, managing diverse event portfolios, budget stewardship, performance analytics, and risk management. The role requires 7+ years of experience in hospitality and events, project management mastery, production savvy (including light video producer skills), strong communication, a data-driven mindset, vendor negotiation skills, and adaptability. The role is not AI/ML focused.

What you'd actually do

  1. Partner with strategists, creatives, and product marketers across the marketing org to translate business goals into high-impact event concepts.
  2. Own the full event lifecycle, from developing initial plans and sending out RFPs to external agencies to managing on-site logistics, run of show, and post-event strike.
  3. Partner closely with our in-house Creative Studio to ensure brand consistency. Contribute creative ideas and feedback based on your successful experience as an event producer.
  4. Provide oversight for film production elements within events, ensuring high-quality video content is captured and delivered.
  5. Continue to support our creative studio with traditional creative end-to-end project management or campaign production during the event off season.

Skills

Required

  • 7+ years of professional experience in the hospitality and events space, preferably within a high-growth tech or financial services environment.
  • Proven ability to manage multiple complex projects simultaneously with shifting priorities and tight deadlines, including both events and non-event marketing campaign support.
  • A clear understanding of what is required in order to book video and photography production workflows, with a minimum of light or agency video producer skills.
  • Exceptional interpersonal skills with the ability to influence senior stakeholders and command a room as an MC or presenter.
  • Ability to translate event engagement metrics into actionable insights for the marketing leadership team.
  • Strong experience in contract negotiation and managing external agency partners to high standards.
  • A "no task too small" attitude and the ability to remain calm and decisive under the pressure of live event environments.
  • Willingness to travel to event locations as needed to oversee execution.

What the JD emphasized

  • minimum of light or agency video producer skills