Senior Events Marketing Manager - Base44

Wix Wix · Enterprise · Denver, CO +1 · Other

This role is for a Senior Events Marketing Manager at Wix, focusing on defining and executing a global event strategy to drive enterprise pipeline growth. The role involves collaborating with sales, product, and marketing teams, managing budgets and vendors, and reporting on ROI. A key aspect is leveraging AI tools for operational scaling of event programs and using AI for project management and data analysis.

What you'd actually do

  1. Define and drive a global event strategy, including conferences, hackathons, executive dinners, and special activations
  2. Collaborate with Sales, Product, and Marketing teams to align events with pipeline goals and ensure effective follow-ups
  3. Use AI tools to scale our event programs into a pipeline generation engine.
  4. Manage global events budgets, vendor relationships, and pipeline influence reporting
  5. Develop engaging event themes, speaker programs, and memorable on-site experiences

Skills

Required

  • B2B marketing
  • event marketing
  • enterprise SaaS
  • demand generation
  • ABM
  • global markets
  • AI tools for operational scaling
  • project management tools
  • data analysis/reporting
  • stakeholder communication

Nice to have

  • Background in demand generation or ABM
  • Exposure to global markets (EMEA, APAC, North America)

What the JD emphasized

  • AI tools for operational scaling
  • AI for operational scaling