Senior Field Marketing and Events Manager

Lime Lime · Consumer · London, United Kingdom · Lime for Business

This role is for a Senior Field Marketing and Events Manager at Lime, a micromobility company. The primary focus is to build and execute an event-led demand generation strategy for Lime for Business, driving qualified pipeline and market buzz. The role involves planning and executing various in-person and hybrid programs, partnering closely with sales, developing messaging, managing speaking opportunities, and building activation programs. It requires strong organizational and cross-functional skills, with an emphasis on creating structure and driving measurable business outcomes through events.

What you'd actually do

  1. Build and own the field marketing strategy for Lime for Business across priority markets, with a clear focus on awareness, meetings, qualified leads, pipeline creation, and customer expansion.
  2. Plan and execute high-impact in-person and hybrid programs, including trade shows, hosted events, roundtables, speaking opportunities, launches, customer showcases, and employer partner activations.
  3. Create a repeatable event-led lead generation motion that connects pre-event targeting, on-site engagement, and post-event follow-up to measurable pipeline outcomes.
  4. Partner closely with Sales to identify target accounts, priority verticals, and “right to win” moments where events and field programs can unlock new opportunities.
  5. Build and scale employer-facing activation programs, including workplace events, onboarding fairs, mobility weeks, sustainability programming, launch moments, and “first ride academy” experiences that help employees discover and adopt Lime.

Skills

Required

  • 6+ years of experience in field marketing, events marketing, demand generation, partnership marketing, or B2B go-to-market roles.
  • Experience marketing transportation, travel, mobility, workplace, benefits/HR, sustainability, logistics, or other solutions sold into complex organizations.
  • Strong understanding of how benefits, transportation, workplace, facilities, HR, and sustainability leaders evaluate and buy services.
  • Familiarity with the issues that matter most to employer buyers, such as commute friction, employee experience, return-to-office needs, campus mobility, sustainability goals, rollout/adoption, and budget justification.
  • Strong cross-functional instincts and the judgment to work effectively with senior leaders, sales partners, customers, and external event stakeholders.
  • Excellent communication skills across formats: in person, email, decks, speaker prep, and executive-facing materials.

Nice to have

  • Passion for micromobility, sustainability, and helping organizations solve real transportation problems.

What the JD emphasized

  • build and run the event-led demand engine
  • This is not a brand-only role. It is a pipeline and growth role.
  • You won’t inherit a mature playbook—you’ll help build it.
  • You’ll turn events, speaking opportunities, launches, employer activations, and customer programs into qualified pipeline, market buzz, and customer momentum.
  • You’re a builder: Comfortable creating structure where little exists
  • Energized by ambiguity
  • Happy to wear multiple hats across strategy, execution, and operations
  • You are highly organized and operationally sharp.
  • You like being the advance team, thinking around corners, and making sure details don’t slip.
  • You’re equally comfortable developing the strategy, writing the brief, booking the vendor, managing the run-of-show, and reviewing the pipeline report afterward.
  • A track record of turning events and in-person programs into measurable business outcomes—not just attendance or brand impressions.