Senior Field Marketing Manager

Unity Unity · Enterprise · Bangalore, India · Marketing & Communications

Senior Field Marketing Manager at Unity to drive growth in the Indian Industry sector, partnering with Sales to execute field initiatives and digital strategies in verticals like Automotive and Manufacturing. Responsibilities include planning and delivering events, developing customer case studies, localizing global campaigns, aligning marketing with ABM goals, and managing lead flow. Requires experience in B2B Field or Content Marketing within Technology/SaaS, understanding of the Industrial B2B landscape, proven event planning ROI, English proficiency, and experience with Marketing Automation and CRM systems.

What you'd actually do

  1. Plan and deliver "U-Day Industry" and other targeted field activities like C-level roundtables and technical workshops.
  2. Identify and develop local customer case studies, converting them into powerful sales assets like videos and blogs.
  3. Localize global marketing campaigns to resonate with specific Indian industry pain points.
  4. Partner closely with Industry Sales Leads to align marketing activities with Account-Based Marketing (ABM) goals.
  5. Manage the end-to-end lead flow from events and digital campaigns to ensure timely Sales follow-up.

Skills

Required

  • B2B Field or Content Marketing experience in Technology/SaaS
  • Understanding of Industrial B2B landscape (Automotive, Manufacturing, AEC, or Digital Twins)
  • Proven track record of planning ROI-driven events
  • Native-level English proficiency
  • Excellent copywriting skills
  • Experience with Marketing Automation (Eloqua)
  • Experience with CRM (Salesforce)

What the JD emphasized

  • B2B Field or Content Marketing within the Technology/SaaS industry
  • Industrial B2B landscape
  • planning ROI-driven events that directly contribute to the sales pipeline
  • Native-level proficiency in English with excellent copywriting skills