At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
Overview
The Senior Field Marketing Manager leads regional field marketing strategy and execution to drive pipeline acceleration and revenue growth across assigned segments. This role acts as a senior marketing partner to Sales leadership and cross‑functional marketing teams, shaping account‑centric programs and account experiences that support complex enterprise deal cycles.
Operating with significant autonomy, the Senior Field Marketing Manager defines regional priorities, implements go‑to‑market execution and delivers measurable business impact through integrated field marketing programs. This role requires someone who will operate with high degree of independence. This role balances strategic planning with hands‑on execution, applies data to inform decisions, and delivers measurable business impacts.
Key Deliverables
Lead the development and execution of regional field marketing strategy aligned to quarterly and annual revenue goals, sales priorities, and target account coverage.
Act as a senior marketing partner to regional and segment‑aligned Sales leadership, influencing territory planning, account engagement strategies, and pipeline acceleration initiatives.
Design and deliver integrated field programs including executive roundtables, trade shows, roadshows, user groups, webinars, and account‑based initiatives.
Own end‑to‑end program strategy and execution, including planning, budgeting, vendor strategy, promotion, on‑site execution, and post‑program optimization.
Shape and activate account‑centric marketing approaches that support complex enterprise and strategic account motions.
Translate core brand and product strategy into compelling regional campaigns and executive experiences, influencing messaging direction and campaign design.
Lead cross‑functional alignment across digital, content, product marketing, and sales teams to ensure cohesive execution and consistent customer experiences.
Define success metrics and deliver executive‑level reporting on program performance, pipeline contribution, ROI, and marketing effectiveness.
Use data and insights to guide investment decisions, prioritize initiatives, and evolve regional field marketing strategy.
Own regional marketing budgets with accountability for forecasting, optimization, and reconciliation; manage and negotiate vendor relationships.
Travel approximately 20–30% to support executive‑level events, customer engagement, and strategic initiatives.
Key Skills & Experience
8–12+ years of experience in field marketing, demand generation, or regional marketing within B2B SaaS, high‑tech, or enterprise software environments.
Experience in the Banking and Financial Services industry desired
Demonstrated success driving pipeline and revenue through complex, multi‑channel field and account‑based marketing programs.
Deep experience partnering with senior Sales leadership to influence strategy, accelerate deals, and support long‑term growth objectives.
Proven ability to operate with autonomy and sound judgment in highly ambiguous environments.
Track record of designing and scaling high‑impact field marketing programs across regions or segments.
Advanced proficiency with marketing automation and CRM platforms (e.g., Marketo, Salesforce, Wrike, Tableau) and performance analytics.
Strong analytical and strategic mindset with the ability to turn insights into action and influence investment decisions.
Executive‑level communication, presentation, and stakeholder management skills.
Recognized as a leader and trusted advisor; influences without authority and raises the bar for field marketing execution.
Thrives in a fast‑paced, high‑growth environment with evolving priorities.
The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.
The annual base pay for this position is: $123,200.00 - $184,800.00
F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.
_You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: _https://www.f5.com/company/careers/benefits_. F5 reserves the right to change or terminate any benefit plan without notice. _
Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or** @myworkday.com)****.**
Equal Employment Opportunity
It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.