The opportunity Join Unity as a Senior Field Marketing Manager to spearhead our marketing efforts in the vibrant Vietnamese gaming market.
You will play a pivotal role in driving brand awareness and user acquisition by integrating Engine and Ads marketing strategies.
This is a unique opportunity to work remotely while having a significant impact on the local developer community and Unity’s regional growth.
Success in this role means building a sustainable marketing engine that aligns global vision with local market nuances.
What you'll be doing
- Develop and execute a comprehensive field marketing strategy for Vietnam, balancing physical events with digital engagement.
- Lead the planning and execution of diverse events, including large-scale industry conferences, technical workshops, and developer meetups.
- Manage localized digital marketing campaigns and content creation to maintain a strong brand presence across local social and community channels.
- Collaborate cross-functionally with Sales, Business Development, and Regional Marketing teams to ensure alignment on business goals.
- Monitor market trends and competitor activities in Vietnam to provide actionable insights and localized marketing assets.
What we're looking for
- Extensive experience in field marketing or event management within the gaming or technology industry in Vietnam.
- Native-level fluency in Vietnamese and professional business proficiency in English.
- Proven ability to manage end-to-end event logistics, including budgeting, vendor management, and on-site execution.
- Strong understanding of the Vietnamese gaming ecosystem and developer community.
- Experience in executing integrated marketing campaigns across both digital and physical touchpoints.
You might also have
- Professional network within the Vietnamese AdTech or mobile gaming industry.
- Experience in data-driven marketing and ROI analysis for field activities.
- Ability to transcreate global marketing content to resonate with local cultural sentiments.
- Proficiency in additional languages such as Korean, Chinese, or Japanese.
Additional information
- Relocation support is not available for this position
- Work visa/immigration sponsorship is not available for this position
Benefits At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.
Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.
While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program
Life at Unity Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.
Unity is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, color, ancestry, national origin, disability, gender, or any other protected status in accordance with applicable law. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.
This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.
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