Senior Field Marketing Manager, Global

Verkada · Enterprise · Bayoffice · Field Marketing & Events

This role is for a Senior Field Marketing Manager, Global, at Verkada, a company that provides an AI-powered integrated platform for cloud physical security. The role focuses on defining strategy, marketing, and demand generation for the Global sales segment, particularly Fortune 500 companies. Responsibilities include working with sales leadership to meet pipeline goals, executing regional campaigns, driving account-based marketing, and collaborating with product marketing and channel partners. The ideal candidate has 7-12 years of B2B marketing experience, with at least 3 years in Enterprise Marketing, and strong event execution and partner management skills.

What you'd actually do

  1. You are the main counterpart to sales leadership and "pipeline czar" of your aligned segment, working with the sales team to ensure we meet the pipeline goal required to hit revenue targets.
  2. Execute best-in-class regional and local campaigns, both direct and with partners. Verkada-hosted events, regional trade shows, local webinars and any other tactic needed to hit pipeline goals.
  3. Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
  4. Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud.
  5. Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns

Skills

Required

  • 7-12 years of B2B marketing experience
  • 3+ years experience in the Enterprise Marketing
  • Strong ability to logistically execute on multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams
  • Experience working with channel or strategic partners to plan and execute on programs that achieve excellent results
  • Strong ability to qualitatively and quantitatively develop your understanding of the main personas that drive the procurement process and Verkada’s value proposition.
  • Proven ability to act as an advisor and peer with sales leadership
  • Entrepreneurial spirit and ability to execute in ambiguous fast-paced environments
  • Proven track record executing creative or out-of-the-box event and demand generation programs.
  • Willingness to travel 30-40% of the time

Nice to have

  • AI-powered platform experience

What the JD emphasized

  • pipeline goal required to hit revenue targets
  • pipeline goals
  • demand generation efforts needed to build pipeline
  • millions of dollars of pipeline created