Senior Field Marketing Manager, Global

Verkada · Enterprise · Bayoffice · Field Marketing & Events

Verkada is seeking a Senior Field Marketing Manager to lead marketing and demand generation efforts for their Global business line, focusing on Fortune 500 companies. This role involves developing strategic direction, executing regional campaigns, managing account-based marketing programs, and collaborating with sales and product marketing teams to build pipeline and market credibility for Verkada's AI-powered physical security platform.

What you'd actually do

  1. You are the main counterpart to sales leadership and "pipeline czar" of your aligned segment, working with the sales team to ensure we meet the pipeline goal required to hit revenue targets.
  2. Execute best-in-class regional and local campaigns, both direct and with partners. Verkada-hosted events, regional trade shows, local webinars and any other tactic needed to hit pipeline goals.
  3. Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
  4. Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud.
  5. Advise the corporate and broader demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns

Skills

Required

  • 7-12 years of B2B marketing experience
  • 3+ years experience in Enterprise Marketing
  • Strong ability to logistically execute on multiple concurrent events
  • Experience working with channel or strategic partners
  • Proven ability to act as an advisor and peer with sales leadership
  • Entrepreneurial spirit and ability to execute in ambiguous fast-paced environments
  • Proven track record executing creative or out-of-the-box event and demand generation programs
  • Willingness to travel 30-40% of the time

Nice to have

  • develop your understanding of the main personas that drive the procurement process and Verkada’s value proposition.

What the JD emphasized

  • Fortune 500 companies
  • pipeline goal required to hit revenue targets
  • pipeline goals
  • account based marketing programs
  • customer executive collaboration
  • demand generation hub
  • demand generation and marketing campaigns
  • channel partners
  • Enterprise Marketing
  • logistically execute on multiple concurrent events
  • cross-functional teams
  • channel or strategic partners
  • main personas that drive the procurement process
  • sales leadership
  • ambiguous fast-paced environments
  • creative or out-of-the-box event and demand generation programs