Senior Field & Partner Marketing Manager, Commercial (americas)

Klaviyo Klaviyo · Enterprise · Boston, MA · Marketing

Senior Field & Partner Marketing Manager for the Commercial (Americas) segment at Klaviyo, focusing on driving demand generation and pipeline growth through integrated field and partner marketing initiatives targeting small and mid-sized merchants. This role involves designing and executing programs, events, and experiences in collaboration with agency and technology partners, aligning with sales priorities, and measuring program performance.

What you'd actually do

  1. Lead and execute field and partner marketing programs that drive SMB demand generation, pipeline growth across North America.
  2. Design integrated field experiences that activate the Klaviyo + Agency + Technology Partner ecosystem
  3. Partner closely with SMB Sales and Partner Sales to align marketing programs with regional sales priorities and partner business plans
  4. Own end-to-end execution of field and partner initiatives—from strategy and planning to launch, execution, and performance measurement
  5. Plan and deliver in-person and virtual events, regional activations, workshops, and partner-led experiences that resonate with SMB audiences

Skills

Required

  • 5+ years of experience in field marketing, partner marketing, demand generation, or regional marketing
  • Proven experience executing field-based programs that drive measurable pipeline and partner engagement
  • Strong understanding of SMB go-to-market motions and partner-led growth
  • Comfortable working across agency partners and technology partners in a multi-stakeholder environment
  • A strategic thinker who is equally strong in hands-on execution
  • Highly collaborative and effective in cross-functional environments
  • Data-driven and outcomes-focused, using metrics to guide decisions and optimize performance
  • Accountable and goal-focused, you take ownership of your work and consistently deliver on commitments in partnership with key stakeholders.
  • Strong communicator who can align stakeholders and represent marketing initiatives with confidence, convincing partners
  • Highly organized, able to manage multiple programs, partners, and timelines simultaneously
  • Comfortable with regular travel for regional events, partner engagements, and field activations

Nice to have

  • regular travel up to 10%

What the JD emphasized

  • field marketing
  • partner marketing
  • demand generation
  • regional marketing
  • field-based programs
  • SMB go-to-market motions
  • agency partners
  • technology partners
  • Accountable and goal-focused