Senior Group Manager - Customer Marketing

Datadog Datadog · Enterprise · New York, NY · Product Marketing

Senior Group Manager for Customer Marketing at Datadog, responsible for leading a team, driving programs that highlight customer success, and enabling go-to-market teams with compelling customer stories. The role involves managing and mentoring marketers, collaborating with cross-functional teams, and executing campaigns to enhance market reputation.

What you'd actually do

  1. Manage and mentor a lean, high-performing Customer Marketing team
  2. Collaborate with Product Marketing, Sales, and Customer Success to identify reference opportunities and create customer-ready assets
  3. Orchestrate end-to-end production of customer case studies, videos, and quotes—including budgeting, team resourcing, and coordination with partners such as Events Marketing, Corporate Communications, and Analyst Relations
  4. Execute and report on always-on market reputation and peer review campaigns for platforms like Gartner Peer Insights and G2
  5. Partner with geographic and market segment leaders to align budget and team resources with business objectives

Skills

Required

  • Customer marketing
  • Team management
  • Cross-functional collaboration
  • Content creation
  • Campaign execution
  • Budget management
  • Reporting
  • Stakeholder alignment
  • Communication

Nice to have

  • B2B software experience
  • MBA

What the JD emphasized

  • 10+ years of experience in customer marketing roles
  • proven track record of team management
  • B2B software experience is a plus
  • Bachelor’s degree or equivalent experience required
  • Demonstrated success working cross-functionally
  • Skilled at leading customer-facing conversations
  • Strong operational acumen
  • Experienced in managing and growing small teams
  • Deep understanding of customer marketing trends, best practices, and tools