Senior Growth Marketer

Handshake · Enterprise · San Francisco, CA · Marketing

This role is for a Senior Growth Marketer at Handshake, a company that has launched an AI data business. The marketer will be responsible for engaging, growing, and nurturing an expert network of researchers and subject matter specialists who contribute to cutting-edge AI through specialized research, model evaluation, and domain-specific applications. The role involves developing and implementing growth strategies, creating and executing multi-channel marketing campaigns, optimizing digital marketing, and managing community member engagement.

What you'd actually do

  1. Develop and implement growth strategies to expand our AI research community of graduates.
  2. Create and execute multi-channel marketing campaigns, including content marketing, social media, email marketing, and paid marketing.
  3. Partner with internal teams to drive growth through targeted outreach, university partnerships, and academic collaborations.
  4. Optimize digital marketing strategies using A/B testing, analytics, and performance tracking.
  5. Manage and grow our presence on platforms such as LinkedIn, Twitter, and research-focused forums

Skills

Required

  • growth/performance marketing
  • digital marketing channels
  • SEO
  • paid acquisition
  • managed at least a 7 figure budget
  • minimum of 2 paid marketing channels
  • analytics tools
  • Google Analytics
  • SQL
  • written and verbal communication skills
  • work independently
  • fast-paced, remote environment

Nice to have

  • technical or academic audiences
  • AI/ML workflows
  • data labeling
  • model evaluation processes

What the JD emphasized

  • 6+ years of experience in growth/performance marketing
  • at least a 7 figure budget
  • minimum of 2 paid marketing channels