Senior Growth Marketing Campaigns Manager

Vanta Vanta · Enterprise · U.S. · Remote · Marketing

This role is for a Senior Growth Marketing Campaigns Manager at Vanta, focusing on setting strategic direction for integrated campaign programs to build pipeline for their Agentic Trust Platform. The role involves end-to-end demand generation ownership, including strategy, budget, and execution across various channels. It emphasizes building campaign infrastructure, partnering with Product Marketing and Sales, and implementing AI solutions to improve efficiency and impact. The role also involves mentoring junior marketers and leading ABM strategies.

What you'd actually do

  1. Architect and execute integrated campaign strategy (brand, launch, event, demand) across key channels
  2. Own the numbers and define what good looks like: MQL, pipeline contribution, conversion rates. Set the standard, report against it, and optimize
  3. Build the campaign infrastructure for your segment. From frameworks, playbooks, to templates that scales output with AI tools
  4. Partner with Product Marketing as a strategic peer to design launch campaigns, inform demand campaigns, and plan sales plays
  5. Lock arms with Sales and SDR on lead routing, follow-up SLAs, and honest feedback loops (yes, even the uncomfortable ones)

Skills

Required

  • 8+ years in B2B SaaS demand generation or growth marketing
  • Proven track record owning integrated campaigns end-to-end: from strategy and brief to results and budget accountability
  • Analytical fluency: you set the measurement standard, not just read the dashboard—and you know the difference between a signal and noise
  • Cross-functional range: you've worked shoulder-to-shoulder with Sales, SDR, creative, and Product Marketing
  • Hands-on with marketing automation (HubSpot) and Salesforce
  • Executive-level communicator: you can write a sharp brief, present a performance read-out to a VP, and influence a campaign strategy conversation
  • A builder's instinct: you leave teams, processes, and programs better than you found them
  • Must be authorized to work in the U.S. without the need for current or future employer sponsorship.
  • Open to using AI to amplify their skills and strengthen their work

What the JD emphasized

  • Build the campaign infrastructure for your segment. From frameworks, playbooks, to templates that scales output with AI tools
  • Implement AI solutions that make life easier: yours, your stakeholders', and your buyers'—with curiosity, a willingness to learn, and sound judgment in applying it responsibly
  • Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.