Senior Growth Marketing Manager

EvenUp EvenUp · Vertical AI · United States · Remote · Marketing

This role is for a Senior Growth Marketing Manager at EvenUp, a company that uses AI to help personal injury lawyers and victims. The manager will own and drive growth initiatives across the website and marketing funnel, focusing on experimentation, execution, and analytics to improve conversion and accelerate pipeline growth. Responsibilities include planning and analyzing growth experiments, identifying and prioritizing initiatives, partnering cross-functionally, and building growth reporting. The role requires 5+ years of experience in growth marketing or product growth with a proven track record in leading experiments and data-driven decision-making.

What you'd actually do

  1. Plan, execute, and analyze growth experiments across the website and marketing funnel.
  2. Identify, prioritize, and drive high-impact growth initiatives based on data and customer insights.
  3. Own growth initiatives across website pages, flows, and co-own lead generation experiences partnering with the revenue and partnership marketing teams.
  4. Partner with Events, PMM, SEO, Paid, Brand, Content, and RevOps to improve website-driven conversion.
  5. Translate insights into clear recommendations and shipped improvements.

Skills

Required

  • 5+ years of experience in growth marketing or product growth
  • Proven track record of leading experiments and initiatives that improved conversion, pipeline, or revenue
  • Proven track record of owning experiments and growth initiatives that improved conversion or pipeline
  • Strong analytical mindset with experience using data to guide decisions
  • Hands-on experience building reports in GA4 or similar analytics platforms
  • Understanding of B2B SaaS funnel and lifecycle (lead → opportunity → revenue)
  • Experience running CRO or website experimentation programs
  • Comfortable working with data from analytics platforms, CRM, and data warehouses
  • Clear communicator who works well with cross-functional partners

Nice to have

  • Fluent with SQL
  • Experience querying existing tables in BI tools
  • Experience working closely with engineers on instrumentation
  • Experience in high-growth B2B SaaS

What the JD emphasized

  • proven track record of leading experiments and initiatives that improved conversion, pipeline, or revenue
  • Proven track record of owning experiments and growth initiatives that improved conversion or pipeline
  • Strong analytical mindset with experience using data to guide decisions