Senior Gtm Product Enablement Manager

Intercom Intercom · Enterprise · Dublin, Ireland · Sales

This role is for a Senior GTM Product Enablement Manager at Intercom, an AI Customer Service company. The primary focus is on bridging R&D, Product, and customer-facing Solutions teams to translate AI product innovation into technical readiness and enablement. The role involves developing technical education strategies, creating training materials, and owning an AI Fluency Program to ensure GTM teams understand and can effectively deliver AI-driven products. It requires strong technical aptitude, cross-functional partnership, and excellent communication skills to ensure customer success with AI products.

What you'd actually do

  1. Developing a scalable and repeatable strategy for the technical education of AEs, RMs, CSMs, SEs, and Professional Services.
  2. Creating and maintaining a full suite of technical training materials, including hands-on labs, documentation, and how-to guides.
  3. Leading and facilitating technical training sessions, both live and on-demand, including "Train the Trainer" programs and new product release training.
  4. Owning the AI Fluency Program, creating a unified baseline of understanding regarding our AI capabilities (Fin) across the GTM organization.
  5. Building and operationalizing a scalable certification framework that integrates AI learning objectives and continuous upskilling into onboarding and ongoing enablement11.
  6. Serving as the primary liaison between R&D and the Solutions teams, translating product functionality and architecture into digestible, actionable training content.

Skills

Required

  • 5+ years in Sales Enablement, Solutions Engineering, Technical Training, or a related role in a SaaS organization.
  • A strong technical aptitude with the ability to bridge R&D and GTM, translating complex technical details into clear guidance for customer-facing teams.
  • Experience designing and delivering technical curriculum, including hands-on labs, certifications, and self-paced learning interventions.
  • Deep understanding of the "Solutions" function (CSMs, SEs, Professional Services) and the technical readiness required to drive customer adoption and retention.
  • The ability to work cross-functionally and build trusted relationships with Product Managers, R&D, and GTM leadership.
  • Excellent communication and presentation skills, with an intuitive sense for delivering the right technical information at the right time.
  • Analytical mindset with the ability to measure technical proficiency and report on the effectiveness of certification programs

Nice to have

  • Experience at a high-growth SaaS company.
  • Familiarity with AI technology and experience enabling teams on AI-driven products.
  • Background in instructional design or technical writing.
  • Experience using tools like Salesforce, Gong, or modern LMS platforms (e.g., Workramp, Highspot).
  • Experience working in a globally distributed team.

What the JD emphasized

  • AI Fluency Program
  • AI learning objectives
  • AI-driven change management