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Job Category
Marketing & Communications
Job Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
Agentforce 360 is transforming how businesses work, and Slack is at the center of it all. As the AI work platform, Slack is where your people and agents work together. It is the essential tool to make your AI investments deliver. We power work for millions of people every day, and we're leading the charge into the agentic era. Our mission? Make people's working lives simpler, more pleasant, and more productive.
We're looking for a **Senior GTM Product Marketing Manager **to drive go-to-market strategy for Slack. In this role, you'll own sales enablement for Slack's biggest product releases and build the programs that generate Slack pipeline and revenue growth. You'll sit on the extended leadership team for Slack sales leaders, helping their teams understand, position, and sell Slack.
This team uses AI as a core part of how we operate. Every team member is expected to build and manage AI-powered workflows and agents. If you're energized by the opportunity to create new ways of working, this role is for you.
Responsibilities
- Lead sales enablement for product launches. Design and deliver the programs, content, and sessions that give sellers confidence to position and sell Slack. Be a product subject-matter-expert who is able to clearly represent the value of innovations and tailor messaging for any audience, from BDRs to sales leaders.
- Build ongoing sales plays and programs. Develop the messaging, competitive content, use cases, and sales plays that help sellers generate pipeline and close deals.
- Track win/loss trends and competitive signals. Stay close to how deals are won and lost: gathering seller feedback, competitive insights, and deal data to sharpen messaging and inform GTM priorities. Be the internal expert on where Slack wins and why.
- Develop and scale GTM content with AI. Build and manage AI-powered workflows and agents to keep content current, relevant, and tailored for different audiences. Use data to identify gaps, prioritize what to build, and measure the effectiveness of sales programs.
- Own key sales communications and updates. Own the seller newsletter and launch communications that keep sales teams informed and activated.
- Drive cross-functional alignment. Partner closely with product, sales, marketing, and strategy teams to align on priorities, incorporate feedback, and co-create the highest impact programs.
Required Skills & Experience
- GTM Excellence: 7+ years in Product Marketing, Go-To-Market, Sales Enablement, or Solution Engineering in enterprise B2B SaaS. Experience creating sales plays, product launch programs, and seller-facing enablement content with measurable pipeline impact.
- PMM Expertise: Experienced across PMM and able to own messaging, positioning, launch strategy, competitive intel, and sales enablement end-to-end.
- AI Fluency: Uses AI tools in day-to-day work and goes beyond personal productivity, building workflows and agents that scale content and programs across the team. Has experience building AI tooling for sellers.
- Sales Partnership: Proven ability to build trusted relationships with sales leaders and translate seller feedback into GTM programs.
- Strong Communication: Excellent communication and presentation skills. Distills complex ideas into clear, compelling, and actionable content.
- Strategic & Analytical: Ability to translate market trends, competitive signals, and sales insights into GTM priorities. Comfortable making judgment calls and moving forward in ambiguous, fast-paced environments.
- Cross-Functional Influence: Skilled at aligning product, sales, and marketing teams around shared priorities.
Preferred
- Education: Bachelor's degree; MBA or equivalent experience highly desirable.
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.
At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions. The typical base salary range for this position is $143,400 - $216,900 annually. In select cities within the San Francisco and New York City metropolitan area, the base salary range for this role is $172,200 - $236,700 annually. The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.