Senior Integrated Marketing Manager

Microsoft Microsoft · Big Tech · Redmond, WA +2 · Integrated Marketing

This role is for a Senior Integrated Marketing Manager at Microsoft, focusing on AI product marketing. The responsibilities include developing and executing marketing strategies, managing campaigns, and collaborating with product teams to drive adoption and growth of AI products. The role requires experience in integrated marketing, campaign management, and a strong understanding of the AI landscape.

What you'd actually do

  1. Develop and execute integrated marketing plans for AI products.
  2. Manage marketing campaigns from ideation to execution and analysis.
  3. Collaborate with product management, engineering, and sales teams to align marketing efforts with business objectives.
  4. Craft compelling messaging and positioning for AI products.
  5. Analyze market trends and customer insights to inform marketing strategies.

Skills

Required

  • Integrated marketing strategy development and execution
  • Campaign management and optimization
  • Product marketing for technology products
  • Understanding of the AI landscape and market dynamics
  • Cross-functional collaboration and communication

Nice to have

  • Experience marketing AI-specific products
  • Familiarity with marketing automation tools
  • Data analysis and reporting skills