The Role As the Senior Integrated Campaign Manager at ThoughtSpot, you will be pivotal in driving the strategy, development, and optimization of integrated, global campaigns. These campaigns will be specifically targeted at Data and product leadership and practitioners to significantly drive market awareness, generate new logo acquisition, and foster growth within our existing customer base.
This highly cross-functional role involves deep collaboration with various marketing and sales teams at ThoughtSpot to define comprehensive campaign scopes and ensure successful, impactful delivery. You will also be responsible for defining critical success metrics, reporting on campaign effectiveness, and providing insights to continuously optimize future strategies for ThoughtSpot.
What You'll Do:
- Campaign Management: Drive strategy, development, and optimization of integrated, global campaigns to drive awareness, generate new logo acquisition and grow our existing customer base.
- Campaign Execution: Execute global campaigns and support demand generation and field marketing teams with local execution of regionalized campaigns, including account based marketing programs and programs targeting specific verticals.
- _Campaign Optimization: _Optimize campaigns based on insights derived from continually monitoring and analyzing campaign results, and regularly review insights/results with key stakeholders at ThoughtSpot
- Strategic Collaboration: Collaborate with field, product, online, web, content, and social marketing teams to align multi-channel execution across ThoughtSpot.
- _Content Development: _Create and leverage reusable content and asset templates for campaigns.
- _Experimentatio_n: Test new tools, approaches, and channels to innovate and scale programs, with an emphasis on integrated marketing to support global corporate campaign and regional campaign execution to reach, engage, and convert key audiences for ThoughtSpot.
- Performance Reporting: Define critical program success metrics and reporting needs, and partner with marketing operations to forecast, track, and report campaign effectiveness metrics, demand gen funnel metrics, as well as overall return on investment.
What You Bring:
- 4-6 years of Campaigns/integrated marketing experience.
- Experience with developing and executing marketing programs for high-growth startups.
- Results-oriented with a strong focus on achieving revenue, conversion, sales, and other marketing goals.
- A mindset of a "CMO of your own campaign": valuing planning, being analytical, strategic, and driving team alignment.
- Proactive problem-solver who identifies and resolves risks.
- Experience running webinar or digital event programs.
- Ability to translate business goals into campaign strategies with clear metrics.
- Skilled at prioritizing opportunities and balancing customer and business needs.
- Strong presentation, analytical, and budget management skills.
- Strategic thinker who values planning and drives team alignment.
- Passionate about analytics and data.
- Open to innovative campaign ideas.
- Enjoy creating content.
Spotters are encouraged to experience the energy of their local office with an in-office expectation of 2-3 days per week. This approach balances the benefits of in-person collaboration and peer learning with the flexibility needed by individuals and teams. Are you open to working in a hybrid environment?
In California, the estimated annual salary range for this role is $140,000 – $160,00 per year.
Actual compensation may vary and will be determined based on permissible, non-discriminatory factors such as skills, qualifications, experience, and location of the selected candidate.
Additional benefits for this role may include: equity, company bonus or sales commissions/bonuses; 401(k) plan; medical, dental, and vision benefits.
#LI-Hybrid #LI-BN1
**Mandatory and Required Skills for All ThoughtSpot Roles **
Spotters are expected to demonstrate AI literacy and workflow integration to include to ability to:
- Comfortably and confidently integrate artificial intelligence into their daily workflow to increase productivity and quality.
- Hands-on experience to leverage AI tools (industry-leading LLMs) to increase productivity, automate routine tasks, and improve work quality.
- Speak to the experience of using AI for research, content creation, and document summarization while maintaining ownership of judgment and final decisions.
- Write effective prompts to get the most accurate and creative results from AI tools.
Spotters are expected to exemplify these key traits and AI Mindset:
- Curiosity in exploring new AI tools
- Adaptability to quickly learn and implement new, emerging AI technologies
- Critical thinking to know when to identify when AI should be used versus when human judgement is necessary
This combination of curiosity, adaptability, and discernment defines the AI mindset, and it’s required for every role at ThoughtSpot.
AI Mindset for All Spotters
At ThoughtSpot, we believe AI is a necessary and essential part of how we work. Every role, across every team, is expected to be fluent and comfortable with using AI to do their best work.
All Spotters are expected to experiment with ThoughtSpot’s AI tools (like Spotter and SpotterViz) and leading industry LLMs to streamline workflows, enhance output, and uncover new insights. Whether drafting content, analyzing data, or summarizing documents, AI is a daily partner. We value curiosity, openness to learning, and thoughtful application of AI to create real value. Training and resources are provided so every Spotter can confidently create with AI.
Hybrid Work at ThoughtSpot
This office-assigned role is available as a hybrid position, reporting to the office in US - Mountain View.
Spotters assigned to an office are encouraged to experience the energy of their local office with an in-office expectation of 2-3 days per week. This approach balances the benefits of in-person collaboration and peer learning with the flexibility needed by individuals and teams.
ThoughtSpot for All
At ThoughtSpot, diverse teams build better products. Complex data problems need many perspectives, not just one. We welcome different backgrounds, identities, and experiences, and we work to create a place where everyone can be themselves and do their best work. If this role excites you and you believe you’re a strong match, we encourage you to apply.
What Makes ThoughtSpot a Great Place to Work?
ThoughtSpot is the Agentic Analytics Platform that empowers every enterprise to transform insights into action, on a mission to make the world more fact driven. We hire people with unique identities, backgrounds, and perspectives - this balance-for-the-better philosophy is key to our success. When paired with our culture of Trust, Customer Obsession, Innovation and Intensity, ThoughtSpot cultivates a respectful culture that pushes norms to create world-class products. If you’re excited by the opportunity to work with some of the brightest minds in the business and make your mark on a truly innovative company, we invite you to read more about our mission, and apply to the role that’s right for you.
About ThoughtSpot
The world’s most innovative companies turn to ThoughtSpot’s AI-Powered Analytics to put data in the hands of everyone, from the C-suite to the frontline. With simple, natural language search and AI, anyone can ask questions, discover insights, and act with confidence. Unlike legacy tools that sacrifice performance for complexity, ThoughtSpot is intuitively designed for every business user while being built to handle the most complex, large-scale data, wherever it resides. This unique combination of speed and simplicity is why enterprise leaders trust ThoughtSpot to transform decision-making into a truly data-driven culture.
At ThoughtSpot, we’re a curious, data-driven bunch. We believe the world works better when everyone has access to facts. That’s why we build products that make asking and answering data questions as natural as having a conversation.