**The Opportunity **
Adobe's Lifecycle Marketing team is passionate about delivering engaging and impactful marketing programs to our customers. Our goal is to drive long-term growth for Adobe through innovative, impactful and scalable marketing programs.
We are seeking an experienced Senior Lifecycle Marketing Manager to manage and implement marketing programs for Adobe priority product offerings. In this role, you will develop, scale and optimize user customer journeys across email, push notifications and other emerging channels to directly impact trial, conversion, adoption, and use of Adobe products. You will work in close collaboration with business partners including Customer Marketing, Product Marketing and Go-to-Market teams to deliver exceptional user experiences and measurable growth in revenue, active use and customer retention.
**What you'll Do **
- Manage all aspects of end-to-end campaign development including planning, performance insights and continuous optimization
- Plan and carry out a learning agenda through experimentation to continuously evolve and improve performance of lifecycle marketing programs
- Develop relevant and engaging messaging and on-brand assets for a key customer segment using Adobe AI-power tools at scale
- Partner with analytics team to measure and report on performance to demonstrate the business impact. Regularly share updates on key initiatives including program effectiveness and improvement plans.
- Harness technology for personalization at scale, including predictive models, APIs, platform capabilities and AI tools to drive growth within your segment
**What you need to succeed **
- Intermediate to advanced lifecycle marketing experience, with the ability to learn new technologies, products, or systems quickly
- Strong analytics-based decision making, highly capable in interpreting data and advancing initiatives to optimize performance.
- Proven experience building test and learn plans that continuously improve program engagement through personalization, dynamic content, and creative optimization.
- Excellent written and verbal communication abilities and strong problem-solving skills with a keen attention to detail.
- Ability to navigate a matrixed organization and represent team with integrity and self-sufficiency
Experience
- 7+ years of progressive experience in lifecycle, email or performance marketing with an emphasis on personalization and experimentation, with demonstrated results driving performance and optimization
- SaaS and e-commerce experience preferred, ideally in a sophisticated data-driven organization
- BA/BS in marketing, business or related field, or equivalent experience
- Experience working in a fast-paced environment with a bias for action and impact
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
** Let’s Adobe together**
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call +1 408-536-3015.
AI Use Guidelines for Interviews: Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $112,000 -- $215,100 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.
In California, the pay range for this position is $148,500 - $215,100
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
Mar 23 2026 12:00 AM
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.