Senior Lifecycle Marketing Operations Manager

Glean Glean · Enterprise · Mountain View, CA +1 · Marketing

Glean is seeking a strategic and process-oriented Sr. Lifecycle Marketing Operations Manager to own end-to-end campaign execution, measurement, and quality for their highest-impact go-to-market programs. This role sits at the intersection of demand generation, SDRs, and marketing operations, ensuring strategic campaigns are built correctly, launched on time, and instrumented for clear, trusted reporting. The manager will be the primary operations partner for Tier 0 campaigns, architecting Marketo and Salesforce program structures, maintaining campaign and channel taxonomies, embedding AI- and automation-led workflows, and driving continuous improvements in funnel performance and data hygiene. This is a senior individual contributor role with meaningful ownership over how Glean runs campaigns.

What you'd actually do

  1. Own end‑to‑end build, launch, and QA for Tier 0 and other high‑impact campaigns (product drops, strategic webinars, flagship events, ABM programs, partner campaigns) in Marketo and Salesforce.
  2. Serve as the real-time operational counterpart to Demand Gen and SDR leaders during key launches (e.g., content updates, last‑minute list changes, routing or SLA tweaks).
  3. Own the campaign architecture across Marketo and Salesforce for your scope: program templates, channel and SFDC campaign types, UTMs, statuses, and success definitions.
  4. Maintain and improve lead lifecycle flows, campaign membership rules, and key operational workflows that affect pipeline measurement and SDR follow-up.
  5. Own the MarTech stack that supports lead generation and follow-up (e.g., Marketo, Goldcast, LeanData etc).

Skills

Required

  • 5+ years in Marketing Operations, Campaign Operations, or Demand Gen operations roles in B2B SaaS.
  • Proven track record owning complex, multi-channel campaign builds and being the go‑to Marketo/SFDC/Hubspot expert for demand teams.
  • Strong working knowledge of Salesforce campaigns, opportunities, leads/contacts, and how they connect to reporting and attribution.
  • Strong communication skills; can translate between marketers, SDRs, and ops/engineering partners.
  • Comfortable operating in a fast‑moving environment with evolving priorities, and proactively surfacing risks and tradeoffs.

What the JD emphasized

  • primary operations partner for Tier 0 campaigns
  • architecting Marketo and Salesforce program structures
  • embedding AI- and automation-led workflows
  • senior Marketo expert
  • hands-on building
  • scalable, measurable systems
  • high-visibility, senior individual contributor role
  • meaningful ownership