Senior Manager - Affiliate Marketing Operations, Relationship Management & Compliance (Hybrid)
The Senior Manager of Affiliate Marketing Operations, Relationship Management & Compliance will be responsible for overseeing the marketing we perform with affiliate partners from planning and execution to monitoring, analysis and campaign optimization. You will lead a team of five marketing and process managers (four associates and one contractor) to manage the day to day interactions with affiliate partners and perform a number of well managed activities to ensure our affiliate marketing is compliant. We will look for the Senior Manager to put together the marketing strategy and own a roadmap for each affiliate partner. We also expect the Senior Manager to be in tune with affiliate marketing best practices and understand publisher performance to help continuously optimize our program. The candidate needs to be a strong communicator and skilled in managing partner expectations, while concurrently maintaining delivery momentum.
Responsibilities:
Oversee Capital One’s portfolio of more than 20+ affiliates, developing and managing relationships with these partners. This entails:
Serving as the central point of contact from Capital One with the different affiliate partners, owning the broader communication strategy
- Holding regular meetings and managing email communication to keep affiliate partners apprised of product and intent changes
- Tracking down answers to any ad hoc questions our business partners or affiliate partners have
- Attending and meeting with partners at key industry conferences
Providing regular feedback to affiliate partners on things that are going well and areas of improvement
Managing contractual terms with individual affiliate partners
Continuously monitor performance and market/industry/competitive trends in order to make recommendations for how to optimize partnerships and drive the most business value through different affiliate partners
- Oversee the team in managing payout changes with affiliate partners and managing an allow list which directs which product(s) we market with different affiliate partners
- Research, recruit and onboard new affiliate partners to the program
- Onboard new products with existing affiliate partners
- Manage bi-annual process to review affiliate performance and offboard any identified partners
- Put together and manage roadmaps for our different affiliates
- Support technical integrations as needed between affiliate partners and Capital One
Manage the creative development process either (1) acting as a creative consultant to our affiliate partners as they design advertising on our behalf and reviewing the content through our legal review process, or (2) partnering with our internal creative team/agencies to develop ads to place on affiliate sites, in affiliate emails, etc.
Ensure affiliate partners meet all compliance requirements effectively managing risk for Capital One
- Conduct monthly audits of the work our vendor, Impact, is doing on our behalf to spot check for accuracy
- Oversee the legal review process for content produced by affiliates
- Maintain a complete and accurate list of monetized URLs at all times
- Complete ongoing monitoring and reporting to ensure affiliates are meeting our compliance requirements and liaising with risk to document and remediate any issues as necessary
Manage the relationship with our third party vendor, Impact, helping to influence their platform roadmap
Work closely with internal partners from the business team, data, tech, Brand, PR, legal, ESM, risk, etc. to manage affiliate marketing strategy
- Liaise with our PR team to align on communication strategy with affiliate partners
- Liaise with our data partners that support the underlying infrastructure for the performance feedback loop to affiliate partners or invoice reconciliation support
Responsible for overseeing budget management process ensuring affiliate partners are paid accurately each month
Ensure the team is appropriately documenting processes to be well managed and continuously seek to automate/streamline processes to make the team more efficient
Basic Qualifications:
- Bachelors’ degree or Military experience
- At least 3 years of experience managing people
- At least 4 years of experience in Affiliate Marketing
- At least 8 years of experience in digital acquisition marketing and paid media
**Preferred Qualifications: **
- At least 5 years of experience managing people
- At least 8 years of experience in Affiliate Marketing overseeing high volume and multi-million dollar marketing budgets
- At least 3 years of experience with marketing analytics and optimization
- At least 2 years of experience in project management
- At least 2 years of experience using Impact
- Experience working for an affiliate, affiliate marketing agency or brand that manages affiliate marketing in house
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
McLean, VA: $177,700 - $202,800 for Sr. Manager, Marketing
Richmond, VA: $161,500 - $184,300 for Sr. Manager, Marketing
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
This role is expected to accept applications for a minimum of 5 business days.
No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries.
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Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).